Agenda

08:30

Registration & Breakfast - Exhibition Opens

09:00

Welcome from Conference Chair Theresa Regli

09:10

Keynote

How the BBC set up its Award Winning Creative Operations

Join Director of BBC Creative, Justin Bairamian, and Founder of White Door Consulting, Jim Hubbard, as they reveal how the BBC brought its Creative Operations in-house and created the conditions for their better, faster and more cost effective award winning work.

During this keynote session Justin and Jim will cover: 

  • The rationale and business case for setting up an internal creative function
  • The ambition for the team and the BBC as a brand
  • The journey so far - challenges faced and how they were overcome
  • Useful learnings for those setting up and running in-house Creative Operations
  • The results so far
  • The challenges along the road ahead

Keynote speakers:
Justin Bairamian, Director, BBC Creative
Jim Hubbard, Director, White Door Consulting

09:50

Creative Operations at Farfetch – where Fashion meets Data

Everyone knows a picture is worth a thousand words. Yet, analysing photography quantitatively requires an entirely different set of new skills and techniques that are only just becoming mature.

Farfetch's Creative Operations team is building an advanced analytics hub to better understand their products and advance their value proposition to customers and partners, whilst also improving processes and decision-making.   

Computer vision is just one example of Farfetch applying new advanced techniques to leverage the vast amount of information they are generating based on customer behaviours. These new data points have allowed them to create an Asset Performance Management (APM) team that generates daily insights into the business and influences how their operations are run.      

This session will showcase how they built the APM team and provide examples of how they are leveraging data at Farfetch today, using both traditional and advanced analytics techniques.

Speakers:
Charlotte Cole, Head of Content, Farfetch
Carlos Gomes, Senior Operations Strategy Manager, Farfetch
Rui Silva, Creative Operations Director, Farfetch

10:40

Refreshments & Networking

11:10

What’s More Important – the Creative or the Operations?

We are inviting this panel of industry leaders to consider how they are each using Creative Operations in their businesses, or with their clients. We’ll invite them to define how they see Creative Operations and their business goals before asking them to:

  1. Consider whether it’s about project management resources or designing new processes
  2. Consider whether it’s process or technology that provides the key to better, lower cost content in the right quantity
  3. Share their secrets for winning over the CMO to the benefits of this relatively new business function!

You’ll leave the session with a host of ideas that you are able to consider for your own businesses.


Moderator:
Martin Handyside, Operations Director, ICP
Panellists:
Louise Burrough, Director, White Door Consulting
Mandy Combes, Head of Creative Operations, BBC Marketing & Audiences
Dolly Jones, Digital Content & Strategy Consultant, formerly of Conde Nast Publications and editor of Vogue.co.uk
James Naylor, Group Publishing Systems Manager, Slimming World

12:10

How to Win Hearts & Minds with Creative Operations Excellence

Proving value to the C-Suite and achieving adoption in the studio

Delivering a system that meets the needs and expectations of creatives, marketers and finance is no easy task. 

Join this session and hear about the experience of implementing a marketing operations system to transform the way different functional groups collaborate when bringing products and campaigns to market. 

Learn how the briefing process has been re-invented to deliver cost savings and understand how creative workflows are being made smarter by pulling in the right people, at the right time, resulting in less meetings and more productivity.  


Speakers:
Fergus Ashe, Chief Commercial Officer, Screendragon
Kathryn Douglas, Manager, Global Digital Platforms, The Kellogg Company

12:40

Simple Hacks to make you a Workplace Superhero

Not enough resource to do the job? Last minute requests scuppering your plans? Things getting worse, not better? We’ve all been there! 

There are ways to fix it. There’s no magic bullet, but there are a few things that can help stem the flow, get stakeholder support and create a better working environment for yourself and the teams you manage.

Join Matt Hitchcock of Sky Betting & Gaming as he talks through some of his Creative Operations tips and tricks.

Speaker:
Matt Hitchcock, Head of Creative Operations, Sky Betting & Gaming

13:00

Lunch & Networking

14:10

How do we find a place for Creative Operations – or should we?

Many organisations across all product and service sectors are struggling to establish Creative Operations as a function and the practices around processes, workflows and systems that come with it. 
 
Whilst this endeavour may help ‘fix’ many of the issues these creative departments are facing – one size does not fit all. In this session, we will hear the perspectives of an award winning creative agency, an international sports brand and a leading charity to find out whether they are applying Creative Ops thinking to their work – and if not, why not?  
 
As they do so, they will discuss their approach to key questions that many organisations are currently asking including: 
 
  • How do you stop creatives from rolling their eyes whenever technology is mentioned?
  • Should you re-asses your digital workflow? 
  • Is incremental change best?
  • Can automation speed things up?
  • Which metrics best demonstrate the effectiveness of what you’re doing?
  • How do you keep your creative staff motivated?
  • Should the processes and technology be defined by the people?
  • Is it best to avoid over planning? Does this end up stifling the work?


Moderator:
Theresa Regli, DAM industry strategist, author, and storyteller
Speakers:
Roy Barker, Head of Integrated Production, adam&eveDDB
John Dollin, Senior Systems and Operations Manager, Arsenal Football Club
Kristina Herz, Head of Digital Asset Management, Royal Horticultural Society

15:00

Building the Perfect Creative Ops Technology Stack

Picking the right systems, tools, and platforms to tackle the challenges of running a creative team can be the difference between success and failure.

Join Kalo’s CEO Peter Johnston as he shares his experiences and insights gained leading a creative team at Google, freelancing for large corporations, and most recently founding a company that helps Airbnb, GoPro and IDEO streamline their Creative Operations.


Speaker:
Peter Johnston, CEO, Kalo

15:20

Refreshments & Networking

16:00

Interactive Workshops

Choose your 90 minute Workshop:

Small Changes, Big Wins: Evolving your Creative Operations one step at a time with Clair Carter-Ginn

Creating the Experience Advantage with Gabrielle O’Hare

Strategic Resource Management with Jo Petroccia

Workshops leaders:
Clair Carter-Ginn, Partner, Forecast
Gabrielle O'Hare, Founder, Content Queen
Jo Petroccia, Resource Management and Operations Consultant, The Industry School

17:30

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