First sessions announced: 

  • Keynote with the leader of Bank of America’s award winning in-house agency 
  • Constructing Purpose-Built Creative Teams with the Directors of Creative Operations at HelloFresh & DraftKings
  • No advanced technology? No budget? No analyst? No problem! Starting a metrics program is as easy as 1, 2, 3 with Sam’s Club 

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Topics covered will include:

  • Creative Ops technology: building out your ecosystem
  • Change management: gaining acceptance and ‘ownership’ of new systems and approaches
  • In-House vs Out: Vendors, Freelancers and Headcount
  • Keeping up with the demand for real-time content production
  • Identifying and overcoming pitfalls in your creative process
  • Using data to create meaningful reports and dashboards
  • Standardising the intake process to drive efficiencies in your workflow
  • Creating effective feedback cycles: annotation, content review and approval
  • Best practice in workflow and task management
  • Expanding into new media while keeping focused on your core asset production pipeline


Past sessions include:

  • Kickoff Meetings to the Kids’ Choice Awards: The Nickelodeon Creative Project Management Way with Nickelodeon
  • Developing a Technical Roadmap for Creative Operations with L.L.Bean
  • Making Sophisticated Modular Content for Dynamic Video Delivery with Coca-Cola
  • A ‘How To’ Case Study: Building Digital End to End Solutions with HBO
  • Collaborating Minds and Not Files with Droga5
  • Why Every Creative Operations Team Needs an Analyst with Farfetch
  • Succeed Fast: 10 Quick Wins in Creative Ops with AT&T
  • How Do You Build a Successful Creative Operation? Meeting the Challenges with Beachbody and Bank of America



This program is in development, for a sample please view the Creative Operations NY 2017 agenda


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