Speakers

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Chair

Kevin Brucato

VP, Creative Operations | Prudential

Kevin is VP, Creative Operations for Prudential Brand Marketing & Advertising and Global Communications. He began his 25-plus years of experience at Bozell Advertising where he later went on to serve as a creative operations executive for other leading New York agencies. Kevin is driven by a passion for excellence. ...

Keynote

Charissa Messer

SVP, In-House Agency (ECS) Executive | Bank of America

Charissa Messer is known for her innovative thinking and for the results she achieves leading Bank of America’s in-house agency, Enterprise Creative Solutions (ECS). For Charissa, it's all about using technology to deliver thought leadership and speed-to-market. Establishing an infrastructure to build and manage a significant library of assets is ...

Speakers

Fergus Ashe

Chief Commercial Officer | Screendragon

Fergus is Chief Commercial Officer at Screendragon, a leading cloud-based project, resource and workflow management solution for creative operations teams. Fergus joined Screendragon in 2005 and is responsible for Screendragon’s global sales, marketing and customer success teams. He has over twenty years experience in the marketing technology sector having previously ...

Clair Carter-Ginn

Partner | Forecast

Clair is a multidisciplinary fashion and retail executive who brings a strong combination of creative vision, strategic thinking and operational expertise to her clients. She prides herself on being both right and left-brained, combining systems and process with creative strategy. Clair is a partner at Forecast, helping brands to create ...

Kathryn Douglas

Manager, Global Digital Platforms | The Kellogg Company

Kathryn Douglas works in Global Digital Operations within The Kellogg Company’s Integrated Marketing function. Kathy develops solutions and systems to help transform creative operations and scales those capabilities globally while providing program management, governance and system oversight for a number of global platforms. Ms. Douglas joined Kellogg Company in 2011 ...

Alisha Garfinkel

Director of Integrated Production | Prudential

Alisha Garfinkel-Gross is head of Integrated Production in Brand Marketing and Advertising at Prudential Financial, Inc. She leads a team that manages creative and production resource management, art buying, digital, print trafficking and studio production. Her team is focused on flexible and agile project workflows, which advocates for innovation across ...

Matt Hynes

Associate Manager, Creative Operations | Prudential

As Associate Manager, Creative Operations at Prudential, Matt works across Global Marketing Communications to provide operational support to all teams. Matt collaborates across groups to make sure they have the tools and processes in place to work effectively and efficiently. Having held in-house positions in creative project management, media buying, ...

David Iscove

Solution Architecture & Implementation Manager | globaledit

David Iscove is the Manager of Solution Architecture and Implementation for globaledit. In that role, David is responsible for designing successful visual media production workflow strategies for high-volume eComm, retail, and media & entertainment clients covering content capture, metadata enrichment, downstream market distribution, API design, and long term archiving & ...

Peter Johnston

CEO | Kalo

Peter Johnston is the founder and CEO of Kalo, the world's leading freelancer management platform used by clients including AirBnB, Google, Popsugar and The Economist to manage over 70,000 freelancers globally. As a Design Lead at Google, Johnston relied heavily on freelancers and found that much of his time was ...

Sarah Juselius

Director of Creative Operations | DraftKings

Sarah Juselius joined DraftKings in May 2017 and currently leads the Creative Operations team. In this position, Sarah scales the creative services and elevates design strategies to bring the DraftKings brand to life across all touchpoints. Prior to DraftKings, Sarah completed two tours at Arnold Worldwide, holding positions across multiple ...

Lauren Luscombe

Creative Resource Director | Netspend

As the Creative Resource Director at Netspend Corporation, Lauren collaborates with Creative, Account, Marketing and EPMO teams to cultivate and implement new processes across the enterprise to streamline creative operations. With her background in project and account management at advertising agencies, Lauren has overseen countless projects across digital, print and, ...

Francisco Ruiz

SVP of Practice Development & Advisory Services | EMMsphere

Francisco Ruiz is Senior Vice President of Practice Development and Advisory Services at EMMsphere. Francisco is responsible for viscerally understanding marketing and digital content technologies, and advising clients on how best to put marketing platforms to work within their specific business context.Francisco is an unusually broad-based, engaging and entrepreneurial leader. ...

Frederic Sanuy

Director of Marketing and Partner Programs | DALIM SOFTWARE GmbH

Frédéric Sanuy’s major contribution was the formation of a solutions team as DALIM SOFTWARE’s central resource for handling RFP/RFI requests for the sales team. He collaborates with the professional services team to transition projects from pre-sales to implementation as well as liaising with the Product Management and Marketing teams. Additionally, ...

Clifford Stevens

Director, Creative Operations - In House Agency | Liberty Mutual Insurance

Helping brands transform, earning partner trust internally and externally, and creating work that matters through sound strategy and strong integrity has been the foundation of why Cliff Stevens wakes up each day excited to hit every challenge head on. Through a range of verticals including automotive, financial services, pharmaceuticals, CPG, ...

Amy Strickland

Senior Director, Marketing Operations & Creative Operations | Sam’s Club

With over 20 years of in-house and agency-side marketing and creative operations experience, Amy prides herself on having a deep understanding of the eccentricities unique to businesses of and for creatives. Prior to joining Sam’s Club, she held similar positions developing, operationalizing, and overseeing processes and metrics for marketing and ...

Dana Ucciferri

Head of Video Operations | Bloomberg

Dana Ucciferri has over fifteen years of experience working in video post-production. With roots as a broadcast news video editor, she now runs video operations at Bloomberg and has lead the company's video evolution over the past decade. Dana's teams now serve all Bloomberg platforms including the Bloomberg ...

Bill Weiss

Director of Creative Operations | HelloFresh

Bill is the Director of Creative Operations for HelloFresh with 19 years experience in building creative teams, marketing project management, workflow architecture and change management. More recently, Bill has built out creative and project management teams, workflows and systems for Chipotle Mexican Grill and DraftKings. He prides himself on a ...

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