Speaker: Charlene Lewis

Company: Genentech

Position: Sr. Manager, Folio Media Cloud & Studio Services

Charlene started in advertising over twenty-five years ago, managing Creative and Production Operation Services for multi-million dollar clients. She has worked for high profile companies such as Young & Rubicam, Saatchi & Saatchi Los Angeles, Intuit Software and Apple. In her role as Director of Production Services for Saatchi & Saatchi, one of her more prominent projects was the development of the first digital asset system for Saatchi & Saatchi’s client Toyota Corporation. Now at Genentech (Roche) Pharmaceuticals, she has established a highly comprehensive Enterprise Digital Asset System to maintain over 36 brands and enhance the agency experience. Over the years Charlene has developed several digital asset systems, improved agency processes and increased agency quality and services.

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