Speaker: Lee Drasin

Company: Beachbody

Position: Senior Director, Creative Operations

As Senior Director, Creative Operations, Lee Drasin oversees day-to-day functions of the in-house Creative Department at Beachbody, the world leader in health and fitness. A former Key Art Awards nominee with 20 years of holistic marketing experience, spanning consumer products, motion pictures, and video game launches, he joined the Motion Picture Editors Guild and began his career as an editor and post-production supervisor at Universal Pictures. Eventually moving over to digital, he co-created the studio's online marketing department.

With a decade of movie studio experience under his belt and having produced the launch of 50+ online theatrical marketing campaigns, Lee has also consulted for a number of global entertainment companies. He went on to become a leader in the creation of robust interactive gaming campaigns while a department head at Petrol Advertising before returning client-side to oversee interactive marketing at Belkin.

At his current role at Beachbody, he welcomes the opportunity to manage creative resources from an operational perspective, and is thankful that having a beach body is not a requirement to work there.

Lee Drasin is speaking during the following sessions:

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