Advanced Concepts in DAM: The Technology & Enterprise Touchpoints In-Depth

Wednesday May 2, 9.30 am – 12.30 pm

DAM is no longer a silo, it’s part of a broader content or marketing hub of varied application. This tutorial is for those who want to take their knowledge of DAM to a more expert level. You may have a few years of experience with a DAM technology, or you’re looking to understand how DAM fits into the bigger picture.

We’ll focus on the broader marketing technology ecosystem, going into the features and functions of the more complex “enterprise” grade DAM systems and how they differ. We’ll also look at how DAM fits into a marketing practitioner’s day-to-day tasks as you manage ongoing email, web, mobile, social media, and still even print marketing campaigns. How does DAM integrate and feed into these downstream systems? What systems do DAMs typically pull data from, and how, in order to be effective?

Each of the touchpoints for digital assets used to consist of a particular technology that was purchased and implemented separately. Now, there are suites of tools that include DAM that can manage all of these processes. In this workshop, you'll get a deeper dive into the industry’s most feature-rich DAM systems, as well as the gamut of technologies for solving the broader digital marketing & content publishing puzzle.

Key takeaways will include:

  • Enterprise DAM technologies: what are the advanced features on offer that the simpler systems don't have? We'll discuss media management, rights management, image recognition, and other advanced features in-depth
  • Digital marketing technology: what are the tools, and what do they really do?
  • Knowing fully what you shouldn't expect your DAM to do - and what adjacent or supplemental technologies you may need, or use differently

Tutorial Leader

Theresa Regli is a 23-year veteran of the information technology industry, with a particular focus on DAM for the last decade. A former journalist, web developer, taxonomist, and director of content management at a systems integration firm, she has worked equally with technologists, marketers, and content creators. Over the course of her career she has authored over 1000 pages of in-depth research on the DAM industry, vendors, and tools, and is the author of the definitive book on managing media and digital marketing assets, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice. 

In 2017, Theresa joined the executive team of KlarisIP as Chief Strategy Officer, where she advises clients on all aspects of digital transformation and optimization. She has advised over 20% of the Fortune 500, as well as a broad breadth of cultural & heritage institutions. Her clients have included Unilever, Coca-Cola, The Museum of London, IKEA, General Mills, Shell, and Nestlé.



"This tutorial opended my eyes to a new technology market I was previously unaware of and helped me to understand the maturity level of this new market"
Krisitina Herz, Royal Botanic Gardens, Kew

"This was a very good overview of what you coud expect from Digital Marketing Tools / Technologies"
Eric Pieters, Amplexor NV

"Good Introduction to Digital Marketing Technologies for beginners"
Vanessa Brown,  Marks and Spencer




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