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The Henry Stewart DAM Webinar Series

Henry Stewart is developing a wide range of live, interactive complimentary webinars for our DAM community. Each webinar will last 45 - 60 minutes and include time for questions. Details on our upcoming webinars are posted below.

Remember: you can catch up on all of our past webinars with our archived recordings.

Here are our next DAM webinars:

Tales from the Front Lines of the Semantic Metadata Revolution
Thursday April 2, 2015 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CET

How Global Brands Deliver Smart Content
Tuesday April 28, 2015 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CET

3M: Transforming Product Content Chaos into Powerful Profitability
Wednesday April 29, 2015 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CET


Tales from the Front Lines of the Semantic Metadata Revolution

Thursday April 2, 2015
9AM PDT / 12PM EDT / 5PM BST / 6PM CET for 60 minutes

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There is a big change happening right now in how we think about managing metadata and the impact it can have on your business - including how it can power a top app on iTunes!

Far from the old image of tagging content, metadata is now seen as critical to digital marketplaces and key to letting organizations quickly find assets, re-use assets and create custom user experiences.

But the tools often used are still of the old school with all the metadata fields being pre-defined, pre-determined on how it will be used — which limits functionality and flexibility. Silos of metadata are sadly the norm in many organizations.

Semantic metadata is a new approach that brings flexibility to the capture of metadata for all purposes (from operational to marketing) and the ability to create new and ever-changing associations and relationships. These new metadata models capture the complete picture of their assets and are revolutionizing how organizations make use of their metadata.

This webinar will look at what’s behind this semantic revolution that includes:

  • Concepts of semantic metadata
  • Practical applications
  • How leading organizations are putting semantic metadata into action — and achieving the most popular app!

Join us April 2nd for a lively discussion of the latest revolution in metadata!

Speaker:

Matt Turner, Chief Technology Officer, Media and Publishing, MarkLogic

Moderator:


Diane Burley, Chief Content Strategist, MarkLogic


Sponsored by:

www.marklogic.com

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How Global Brands Deliver Smart Content

Tuesday April 28, 2015
9AM PDT / 12PM EDT / 5PM BST / 6PM CET for 60 minutes

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How do renowned  brands like Pandora, Ikea, Viacom, Philips and others use DAM to deliver engaging customer experiences?

In a rapidly changing world where brands, products, content, customers and experiences are expanding and merging simultaneously, engaging content is everything. It can make or break a brand: rich media and customized content flavors can be the deciding factor to increase conversion. Smart and engaging content, set in the right context, is what drives the customer experience.            

Join us to hear how you can:

  • Seamlessly create, manage and publish content and evaluate its effectiveness in real time
  • Mitigate the complexity of touchpoint, organization, process and content silos
  • Provide rich, compelling and consistent experiences throughout the customer journey

         

Presenters:

  • Jan Dejosse, CMO, ADAM Software
  • Timothy Day, Consulting Practice Lead, Cognizant Technology Solutions
  • Gordon Walsh, Digital Solutions Executive, Accenture

Moderated by: David Lipsey

Sponsored by:

As a global provider of media workflow and marketing technology software, ADAM helps customers around the world deliver a better customer experience to improve their marketing performance. Forrester has recognized ADAM for both product information management (PIM) and digital asset management (DAM)-crucial elements of the fast-evolving marketing technology landscape.

www.adamsoftware.net/

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3M: Transforming Product Content Chaos into Powerful Profitability

Wednesday April 29, 2015
9AM PDT / 12PM EDT / 5PM BST / 6PM CET for 60 minutes

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3M has been synonymous with innovation since its founding 113 years ago. With more than 55,000 products, the company has mastered the ability to not only develop unique products, but also manufacture them efficiently and consistently around the world. Maintaining the ever-changing product SKUs, part numbers, descriptions as well as the related product marketing and packaging media requires not only a solid technical foundation, but also a formidable strategy to support its evolving digital transformation. In this informative webinar, John DeMarco will unravel how 3M aligned global strategy, operational transparency and a powerful DAM platform to deliver on its commitment to innovation and turned product content chaos into profits.

Presenters:

    

John DeMarco, Manager Enterprise Content Excellence, 3M Corporation
Dan McGraw, Managing Director, North America, CELUM

Sponsored by:

CELUM marketing technology software for Digital Asset Management and Brand & Product Content Management automates and accelerates communication, marketing, and sales processes, reduces costs and helps our customers achieve greater flexibility in day-to-day operations. Over 700,000 users from more than 700 companies in 35 countries rely on celum software to deliver a new efficiency in digital asset management.

 

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