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The Henry Stewart DAM Webinar Series

Henry Stewart is developing a wide range of live, interactive complimentary webinars for our DAM community. Each webinar will last 45 - 60 minutes and include time for questions. Details on our upcoming webinars are posted below.

Remember: you can catch up on all of our past webinars with our archived recordings.

Upcoming webinars:



DAM: Your Engine for High Volume Dynamic Content  

Thursday January 19, 2017 
9am PST / 12pm EST / 5pm GMT / 6pm CET

Marketers and creative teams are under pressure to produce high volumes of content to support multi-channel syndication initiatives. Yet, without the proper processes in place, this can lead to DAM storing hundreds of renditions and versions of the same asset, adding complexity and cost. 

Join this webinar to learn best practices to use DAM for high volume, multi-channel asset delivery, including:

  • Content transformation technology for on demand dynamic image renditions
  • Adaptive video encoding and delivery to mobile, social and web 
  • Power of using metadata as a driver for asset transformation 
  • Generation of metadata as consumers interact with content, to inform demand on new creative

          

Moderator: James Lockman, Principal Solution Consultant, Adobe 
Speaker:  Andrew HathawayPrincipal Solution Consultant, Adobe

Sponsored by:

Adobe is the global leader in digital marketing and digital media solutions. Our tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure and monetize their digital content across every channel and screen.

For more information, visit www.adobe.com.
 

Register Now



DAM for E-commerce: A 5-Step Plan

Tuesday January 31, 2017
9am PST / 12pm EST / 5pm GMT / 6pm CET

Boosting online retail sales requires appealing and accurate content, available and published at the right time. How to transform your production information creation process to fit the new needs of multichannel retail? Diadeis has designed a 5-step methodology to allow all brand owners to implement it quickly. This new content includes product images, brand assets, key visuals, marketing claims, but also carefully approved ingredient lists and legal data. It therefore requires new guidelines, new creation processes, a new central repository and new ways to track and report how this data is used. Discover how to design and implement an e-commerce content plan, how to deal with new types of content and how to introduce new stakeholders into the process. 

    

  • Speaker: Jean-Charles Morisseau, Chairman, Diadeis
  • Moderator: David Lipsey

 

Sponsored by:

Diadeis is a global design and production agency specializing in expanding and evolving a brand’s identity. With 20 offices all over the world, Diadeis offers a full suite of services, ranging from Creative Services, Packaging Artwork and Prepress, Print Management, POS/POP, Visual Merchandising, Creative Retouching, eCommerce as well as Digital Workflow solutions. Diadeis’ culture is driven by innovation for our global clients such as Nestlé, PepsiCo, L’Oreal, Danone, Unilever or GSK.

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Optimizing Your Creative Workflow: How to Create More with Less

Thursday February 9, 2017
9am PST / 12pm EST / 5pm GMT / 6pm CET

This new year brings a crunch to produce even more creative assets with less resources. If you haven’t considered updating your creative workflow, now is the time. Not only does inefficient creative collaboration cost you in terms of billable hours, project overages and production delays, but such bottlenecks can have enormous business impact—including delayed campaigns and missed revenue opportunities. 

Join Mike Trigg, COO of Hightail, for a look at the hidden costs of a poor creative process and ways to get teams aligned to make your creative operations more efficient. In this webinar, you’ll learn:

  • What you should consider when calculating creative costs
  • The lost opportunities that result from a poor creative process
  • Best practices for breaking bad habits around creative collaboration


  • Speaker: Mike Trigg, COO, Hightail

 

Sponsored by:

Hightail is the essential creative collaboration application for marketing and creative teams developing compelling visual creative content and looking to speed their time to market. With one place to share, review and approve all different media, Hightail streamlines the process and makes teams agile. Based in Campbell, CA, Hightail serves more than 50 million creative collaborators worldwide. Learn more at www.hightail.com.

Register Now