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The Henry Stewart DAM Webinar Series

Henry Stewart is developing a wide range of live, interactive complimentary webinars for our DAM community. Each webinar will last 45 - 60 minutes and include time for questions. Details on our upcoming webinars are posted below.

Remember: you can catch up on all of our past webinars with our archived recordings.

Upcoming webinars:


 

DAM Deployments: On Premise, Cloud or Hybrid?

Wednesday October 5, 2016 
9am PDT / 12pm EDT / 5pm BST / 6pm CEST

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With the world of enterprise software moving conclusively toward SaaS cloud-based solutions, is there still a place for on premise DAM deployment? This webinar explores the current state of the on premise DAM versus cloud DAM deployment debate, and delineates necessary criteria for weighing which deployment direction could best serve your organization. The webinar will cover security, the speed of local area networks versus internet connectivity and how regulatory demands, workflow considerations and the strength of your IT department can all impact your deployment strategy.

Key Issues to be Addressed:

  • IT cost/benefit analysis
  • DAM security, speed and mobile access 
  • Aligning business process with deployment
  • Workflow considerations
  • Advantages of hybrid deployment
 

Speaker: Matthew Keeling, Senior Account Executive, Canto
Moderator: David H. Lipsey

   

Sponsored by:

Canto is a long-standing leader in the digital asset management community. Canto delivers scalable software and services for today’s digital-first world. Over 2,500 customers rely on Canto’s flagship technology, Cumulus, to protect brand assets and improve efficiency. Canto was founded in 1990 with offices in San Francisco, New York, Berlin and Frankfurt, Germany. 


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The Pivotal Role of DAM in the DXP Landscape

Tuesday October 11, 2016 
9am PDT / 12pm EDT / 5pm BST / 6pm CEST

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DAM is now a critical component of the digital experience technology architecture to support valuable customer-facing content.

In this webinar Anjali Yakkundi from Forrester Research will describe the current and future role of DAM in the DXP (Digital Experience Platforms) landscape, focusing on how DAM

  • Enables faster go-to-market agility
  • Improves efficiency of DXP
  • Empowers DAM librarians, marketers and creatives to understand asset usage and popularity to increase campaign performance
  • Enriches assets through metadata and other data to drive content usage
  • Helps organizations adapt to new marketing formats 

Speakers: 

  • Anjali Yakkundi, Forrester Research
  • Davina Erasmus, VP of Product Marketing, ADAM Software

   

Sponsored by:

ADAM Software helps brands deliver great customer experiences. Our Smart Content Hub™ creates, manages and distributes marketing material that engages customers at every touch point in a product’s lifecycle. Forrester has recognized ADAM for both product information management (PIM) and digital asset management (DAM)-crucial elements of the fast-evolving marketing technology landscape.

www.adamsoftware.net

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Agencies and DAM - The Essential Need

Going for Gold in the new DAM 2016 Orchestration

Wednesday October 19, 2016 
9am PDT / 12pm EDT / 5pm BST / 6pm CEST

Agencies must undergo digital transformation - and they have to do so quickly. The good news is that it can be done and it doesn’t have to be painful. Managing the link etween content and process is the key and DAM is the answer. Asset proofing, approvals and routing can all be streamlined. Content can get to market faster and ROI improved. Superior client experience is now dependent on the quality of the agency’s digital channels. Agencies need a good DAM solution at the center of their marketing technology strategy.

Frederic Sanuy and Isabelle Billerey-Rayel of DALIM SOFTWARE are joined by Jean-Paul Gauthe, DAM Manager and Architecte Solutions Pré Presse, ALTAVIA and Romney Whitehead, Digital Content Specialist and Digital Asset Management Consultant as they describe:

  • What agencies need from DAM 
  • How agencies are applying DAM in production and management
  • What the best-in-class are doing – and the benefits they are reaping
  • The art of ‘getting everyone on board’

              

Moderator: Isabelle Billerey-Rayel, Business Development Director, DALIM SOFTWARE 

Expert panelists:

  • Jean-Paul Gauthe, DAM Manager and Architecte Solutions Pré Presse, ALTAVIA
  • Romney Whitehead, Digital Content Specialist and Digital Asset Management Consultant
  • Frédéric Sanuy, Solutions Engineer, DALIM SOFTWARE


Sponsored by:

   

Since 1985 DALIM SOFTWARE has been developing creative production solutions for printers, publishers, agencies, retailers and brands. Collaboration and automation play a key role in the global economy today, as the effectiveness of reducing cycle times, getting to market quicker with fewer touch points has become as essential competitive advantage.

www.dalim.com/ 

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Blueprinting Your DAM for a Modern Marketing Makeover

Wednesday October 26, 2016 
11am PDT / 2pm EDT / 7pm BST / 8pm CEST

Great marketing houses should be built on solid foundations and maintained in good condition. Many organizations and marketing departments are patchwork quilts of technology, applications and enterprise platforms, deployed on premise and in the cloud. Digital Asset Management (DAM) is an essential enabling solution for transforming both the customer experience and operational business processes in Marketing, Sales and Service.  

So is your house in need of a makeover? DAM ensures the foundations are adequate and the superstructure fit for purpose. A good DAM delivers your marketing - today and into the future. 

Marketing practice is very different from what it was just four or five years ago. Rich media. Social marketing. Omnichannel strategies. User-generated content. Analytics. Platforms du jour. All are essential components of successful delivery. Don’t let your marketing organization suffer with last-generation technology and outdated asset management practices. In the modern digital enterprise DAM is not a stand-alone, monolithic application nor is it an end in itself. DAM is an enabling business application serving the entire enterprise by extending business processes with digital media workflows and services. 

In this webinar, Cathy McKnight from Digital Clarity Group, John Price from OpenText, and Kyle Hufford from Monster Energy discuss how to start blueprinting a modern DAM foundation, supported by three pillars: 

  • Capabilities beyond DAM lite
  • Integration with other marketing and experience management ecosystems
  • Future-friendly open architecture

This is a can’t miss virtual event for marketers who are struggling to meet today’s marketing requirements with yesterday’s DAM technology.

Speakers:

    

  • Kyle Hufford, Director of Digital Asset Management, Monster Energy
  • Cathy McKnight, VP Consulting, Digital Clarity Group
  • John Price, Product Marketing Manager, OpenText

 

Sponsored by:

OpenText is a global leader in Enterprise Information Management. OpenText Media Management helps companies enhance their investment in brand value and digital media with innovative DAM technology to manage and control brand assets and media throughout the enterprise, on premise or in the cloud. Learn more about OTMM and OpenText.

www.opentext.com 

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Lessons Learned from the Front Lines of Enterprise DAM Adoption

Wednesday November 2, 2016 
9am PDT / 12pm EDT / 4pm GMT / 5pm CET

Every large scale DAM implementation or system replacement is a complex and unpredictable venture – that’s true for all organizations. However, as DAM enters maturity we are in a better position to mitigate risk and improve the chances of successful outcomes.  

This webinar focuses on how to achieve these desirable objectives by reviewing lessons learned from one of the world’s largest enterprise DAM operations and the individuals working on the ‘front lines’ of the integration efforts.

Sponsored by:


Allied Vaughn provides professional services to support our client DAM operations. Some of our largest clients include GM, Ford, Chrysler, McKesson, Warner Brothers, MGM and FOX. We develop strategic partnerships that help our clients consolidate, digitize, organize, archive, manage and distribute rich media in electronic and physical formats. This effort is also supported using our unique Media-On-Demand (MOD) fulfilment service model.

www.alliedvaughndam.com

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Semantic / Graph DataBases and the Evolution of Digital Asset Management

Tuesday November 15, 2016 
9am PST / 12pm EST / 5pm GMT / 6pm CET

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Visual and Digital Asset Management solution database structures, as we know them, have been around since the early 1990s.

We can all agree that these databases have proven their value and have revolutionized the way marketing and creative departments have been able to manage, collaborate, and distribute their digital assets. These relational databases are very well suited to flat data layouts, where relationships between data are one or two levels deep. But what if you are looking for a true enterprise level database that creates relationships with ALL of your assets throughout the entire organization? Enter the Semantic or Graph Database.

These databases are part of the next evolution of Asset Management. They are aimed at datasets geared toward dealing with many more distribution channels and connect an entire organization to a single source of truth.

The Key Benefits of a Graph database:

  • Performance: Graph databases scale more naturally to large data sets, and to datasets with changing or on-the-fly schemas.
  • Flexibility: Graph Databases can flex as applications change. Rather than restructuring a domain beforehand, data teams can add to the existing graph structure without endangering current functionality.
  • Searching: Graph Databases can find results in associative data sets – data where information is the aggregation of links between nodes – faster than relational databases.

Join IO Integration for a very informative Webinar on November 15th. We will be taking a deeper dive into Semantic databases and revealing how the power of creating unlimited relationships between your assets, within your organization, can deliver efficiency and logic like never before.

Sponsored by:

IO Integration is a global leader in marketing automation and digital media management for the worlds top brands, agencies, and publishers. Recognized for our technology expertise and commitment to client satisfaction, we bring a proven methodology, a strategic focus, and an unrivaled team of experts to every client engagementand we help creative organizations rapidly increase productivity and collaboration while reducing costs.

www.iointegration.com

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Machine Learning & Data Science comes to DAM

Tuesday November 29, 2016 
9am PST / 12pm EST / 5pm GMT / 6pm CET

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DAM is evolving from a content library to an intelligent platform to deliver customer experiences. The latest advances in machine learning and analytics are a part of this transition as these new technologies begin to find a productive role in the world of DAM.  From auto-tagging to insights - the DAM of the future is on the horizon.  

Please join us for this webinar to learn more about:

  • Advances in machine learning that are enhancing the DAM user experience and automating many formerly manual tasks
  • How data science & analytics are changing the way we track asset usage and performance

Speaker: 
Elliot Sedegah, Group Manager, Strategy & Product Marketing, Adobe

  

Sponsored by:

   

Adobe is the global leader in digital marketing and digital media solutions. Our tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure and monetize their digital content across every channel and screen.  For more information, visit www.adobe.com.
 

 

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