DAM 2017 Events

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The Henry Stewart DAM Webinar Series

Henry Stewart is developing a wide range of live, interactive complimentary webinars for our DAM community. Each webinar will last 45 - 60 minutes and include time for questions. Details on our upcoming webinars are posted below.

Remember: you can catch up on all of our past webinars with our archived recordings.

Upcoming webinars:



Auto-tagging technology: can it replace humans? 

Opportunities for symbiotic and effective use of automated metadata tagging

Wednesday June 7, 2017

8am PDT / 11am EDT / 4pm BST / 5pm CEST

The labour required to maintain high-quality metadata across all flavours of content technology -- from traditional document management to the more modern marketing technology platforms -- can often seem sisyphean: such that it can never be completed. Like Sisyphus, we roll the same big rock up the hill every day, manually adding metadata in a valiant attempt to achieve new levels of automation and smarter business outcomes. 

ICP, which works with many of the world’s leading brands developing strategies and services to optimise metadata and the asset management process, experienced increased interest from clients regarding auto-tagging technology. Responding to demand, ICP conducted a comparative proof of concept in a real client environment, testing the efficacy of some of the leading auto-tagging tools. 

This webinar will explore the opportunity of auto-tagging in the context of digital asset management technology, and reports on ICP’s testing of various offerings.

  • What is Auto-Tagging
  • What is the promise
  • Who are the main players
  • How are DAM vendors responding
  • Key Findings
  • How to get the most benefit
  • How to approach system training
  • Supporting teams and changing ways of working

   

Speakers:
  • Theresa Regli, DAM Industry Analyst and Consultant, Chief Strategy Officer, KlarisIP
  • Victor Lebon, Director of Marketing Technology, ICP


Sponsored by:

ICP was established in 1988 to provide advertising production, adaptation and versioning services to global advertisers.

In 2005 as a natural extension to delivering global consistency and protecting our clients' brands, we added the management of global DAM solutions to our offer.

Today, this offer has expanded further and includes: Digital Transformation Consulting, Asset Management, Change Management and support and training across the wider MarTech landscape.

Across both sides of the business our client list includes Diageo, Unilever, Nokia, Avon, Tiffany & Co, Estee Lauder, Marc Jacobs, Calvin Klein and many more.

www.icpnet.com

Register Now

 


 

Harnessing the Power of DAM in Managing Packaging Artwork

Thursday June 15, 2017
7am PDT / 10am EDT / 3pm BST / 4pm CEST

This webinar covers: 

  • The complete process of the Graphics Packaging Lifecycle.
  • How to successfully transform the creative brand concept into live production materials.

We will discuss the challenges of managing the complex process of combining design elements, final technical data and marketing and regulatory information into one final ‘ready-to-use’ finished graphic.

Drawing on the knowledge of Christian Blaise, packaging expert for more than 25 years, and Fred Sanuy, DAM expert, you will learn the critical importance of fully understanding the different stages of packaging artwork development:

  • Why ‘DAM in packaging artwork development’ is at the crossroads of integrating several important business processes.
  • How to meet the challenge of ensuring 100% brand consistency and regulatory compliance.
  • How to harness DAM to improve supply chain delivery, procurement and vendor co-ordination and why it is a key component of successful performance.


      

Speakers: 
Christian Blaise, Owner, bleuprocess
Frederic Sanuy, DAM Manager, DALIM SOFTWARE
Isabelle Billerey Rayel, Business Development Director, DALIM SOFTWARE


Sponsored by:

Since 1985 DALIM SOFTWARE has been developing creative production solutions for printers, publishers, agencies, retailers and brands. Collaboration and automation play a key role in the global economy today, as the effectiveness of reducing cycle times, getting to market quicker with fewer touch points has become as essential competitive advantage.

www.dalim.com

Register Now