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The Henry Stewart DAM Webinar Series

Henry Stewart is developing a wide range of live, interactive complimentary webinars for our DAM community. Each webinar will last 45 - 60 minutes and include time for questions. Details on our upcoming webinars are posted below.

Remember: you can catch up on all of our past webinars with our archived recordings.

Upcoming webinars:

Blueprinting Your DAM for a Modern Marketing Makeover

Wednesday October 26, 2016 
11am PDT / 2pm EDT / 7pm BST / 8pm CEST

Great marketing houses should be built on solid foundations and maintained in good condition. Many organizations and marketing departments are patchwork quilts of technology, applications and enterprise platforms, deployed on premise and in the cloud. Digital Asset Management (DAM) is an essential enabling solution for transforming both the customer experience and operational business processes in Marketing, Sales and Service.  

So is your house in need of a makeover? DAM ensures the foundations are adequate and the superstructure fit for purpose. A good DAM delivers your marketing - today and into the future. 

Marketing practice is very different from what it was just four or five years ago. Rich media. Social marketing. Omnichannel strategies. User-generated content. Analytics. Platforms du jour. All are essential components of successful delivery. Don’t let your marketing organization suffer with last-generation technology and outdated asset management practices. In the modern digital enterprise DAM is not a stand-alone, monolithic application nor is it an end in itself. DAM is an enabling business application serving the entire enterprise by extending business processes with digital media workflows and services. 

In this webinar, Cathy McKnight from Digital Clarity Group, John Price from OpenText, and Kyle Hufford from Monster Energy discuss how to start blueprinting a modern DAM foundation, supported by three pillars: 

  • Capabilities beyond DAM lite
  • Integration with other marketing and experience management ecosystems
  • Future-friendly open architecture

This is a can’t miss virtual event for marketers who are struggling to meet today’s marketing requirements with yesterday’s DAM technology.



  • Kyle Hufford, Director of Digital Asset Management, Monster Energy
  • Cathy McKnight, VP Consulting, Digital Clarity Group
  • John Price, Product Marketing Manager, OpenText


Sponsored by:

OpenText is a global leader in Enterprise Information Management. OpenText Media Management helps companies enhance their investment in brand value and digital media with innovative DAM technology to manage and control brand assets and media throughout the enterprise, on premise or in the cloud. Learn more about OTMM and OpenText.


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Lessons Learned from the Front Lines of Enterprise DAM Adoption

Wednesday November 2, 2016 
9am PDT / 12pm EDT / 4pm GMT / 5pm CET

Every large scale DAM implementation or system replacement is a complex and unpredictable venture – that’s true for all organizations. However, as DAM enters maturity we are in a better position to mitigate risk and improve the chances of successful outcomes.  

This webinar focuses on how to achieve these desirable objectives by reviewing lessons learned from one of the world’s largest enterprise DAM operations and the individuals working on the ‘front lines’ of the integration efforts.


Moderator: David Lipsey


  • Anthony Marshall, Lead Digital Content Technology, Kraft Heinz Company
  • Meg Morrissey, Content Management Specialist, Allied Vaughn 
  • Troy Underwood, Engagement Manager, Allied Vaughn 

Sponsored by:

Allied Vaughn provides professional services to support our client DAM operations. Some of our largest clients include GM, Ford, Chrysler, McKesson, Warner Brothers, MGM and FOX. We develop strategic partnerships that help our clients consolidate, digitize, organize, archive, manage and distribute rich media in electronic and physical formats. This effort is also supported using our unique Media-On-Demand (MOD) fulfilment service model.


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Maximize Your Digital Customer Experience and ROI 

Thursday November 10, 2016 
7am PST / 10am EST / 3pm GMT / 4pm CET

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With the advent of the digital era, many organizations are optimizing their Customer’s Digital Experience and looking to drive their ROI higher. Many clients have adopted a DAM for these needs. But, is it enough to just have a DAM solution in place? Organizations need to ensure that the DAM acts as their Digital pivot, supplying assets across various channels of customer engagement and experience. In this webinar, Jitin Agarwal from Cognizant assetSERV, and guest speaker, Anjali Yakkundi from Forrester, come together to talk about the benefits and approach of an integrated DAM for customer experience management and driving ROIs.




Jitin Agarwal, assetSERV
Anjali Yakkundi, Forrester

Sponsored by:

Backed by Cognizant’s award-winning IT Consulting and Delivery Services, assetSERV Digital Experience Management (DXM) Solutions help enterprises manage the end-to-end lifecycle of their digital assets and enable the transformation of digital assets into “strategic” assets. With our deep expertise in DAM implementation, we ensure customers get a DAM solution best suited to their needs rather than shoehorning their requirements into a fixed DAM solution.


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Semantic / Graph DataBases and the Evolution of Digital Asset Management

Tuesday November 15, 2016 
9am PST / 12pm EST / 5pm GMT / 6pm CET

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Visual and Digital Asset Management solution database structures, as we know them, have been around since the early 1990s.

We can all agree that these databases have proven their value and have revolutionized the way marketing and creative departments have been able to manage, collaborate, and distribute their digital assets. These relational databases are very well suited to flat data layouts, where relationships between data are one or two levels deep. But what if you are looking for a true enterprise level database that creates relationships with ALL of your assets throughout the entire organization? Enter the Semantic or Graph Database.

These databases are part of the next evolution of Asset Management. They are aimed at datasets geared toward dealing with many more distribution channels and connect an entire organization to a single source of truth.

The Key Benefits of a Graph database:

  • Performance: Graph databases scale more naturally to large data sets, and to datasets with changing or on-the-fly schemas.
  • Flexibility: Graph Databases can flex as applications change. Rather than restructuring a domain beforehand, data teams can add to the existing graph structure without endangering current functionality.
  • Searching: Graph Databases can find results in associative data sets – data where information is the aggregation of links between nodes – faster than relational databases.

Join IO Integration for a very informative Webinar on November 15th. We will be taking a deeper dive into Semantic databases and revealing how the power of creating unlimited relationships between your assets, within your organization, can deliver efficiency and logic like never before.

Sponsored by:

IO Integration is a global leader in marketing automation and digital media management for the worlds top brands, agencies, and publishers. Recognized for our technology expertise and commitment to client satisfaction, we bring a proven methodology, a strategic focus, and an unrivaled team of experts to every client engagementand we help creative organizations rapidly increase productivity and collaboration while reducing costs.


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Machine Learning & Data Science comes to DAM

Tuesday November 29, 2016 
9am PST / 12pm EST / 5pm GMT / 6pm CET

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DAM is evolving from a content library to an intelligent platform to deliver customer experiences. The latest advances in machine learning and analytics are a part of this transition as these new technologies begin to find a productive role in the world of DAM.  From auto-tagging to insights - the DAM of the future is on the horizon.  

Please join us for this webinar to learn more about:

  • Advances in machine learning that are enhancing the DAM user experience and automating many formerly manual tasks
  • How data science & analytics are changing the way we track asset usage and performance



Elliot Sedegah
, Group Manager, Strategy & Product Marketing, Adobe
Dr.  Jonas Dahl, Product Manager, Machine Learning & Innovation, Adobe

Sponsored by:


Adobe is the global leader in digital marketing and digital media solutions. Our tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure and monetize their digital content across every channel and screen.  For more information, visit www.adobe.com.


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Agencies and DAM - The Essential Need

Going for Gold in the new DAM 2016 Orchestration

Thursday December 15, 2016 
9am PST / 12pm EST / 5pm GMT / 6pm CET

Agencies must undergo digital transformation - and they have to do so quickly. The good news is that it can be done and it doesn’t have to be painful. Managing the link between content and process is the key and DAM is the answer. Asset proofing, approvals and routing can all be streamlined. Content can get to market faster and ROI improved. Superior client experience is now dependent on the quality of the agency’s digital channels. Agencies need a good DAM solution at the center of their marketing technology strategy.

Join us to discuss:

  • What agencies need from DAM 
  • How agencies are applying DAM in production and management
  • What the best-in-class are doing – and the benefits they are reaping
  • The art of ‘getting everyone on board’


Moderator: Isabelle Billerey-Rayel, Business Development Director, DALIM SOFTWARE 

Expert panelists:

  • Romney Whitehead, Digital Content Specialist and Digital Asset Management Consultant
  • Frédéric Sanuy, Solutions Engineer, DALIM SOFTWARE

Sponsored by:


Since 1985 DALIM SOFTWARE has been developing creative production solutions for printers, publishers, agencies, retailers and brands. Collaboration and automation play a key role in the global economy today, as the effectiveness of reducing cycle times, getting to market quicker with fewer touch points has become as essential competitive advantage.


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DAM for E-commerce: A 5-Step Plan

Tuesday January 31, 2017
9am PST / 12pm EST / 5pm GMT / 6pm CET

Boosting online retail sales requires appealing and accurate content, available and published at the right time. How to transform your production information creation process to fit the new needs of multichannel retail? Diadeis has designed a 5-step methodology to allow all brand owners to implement it quickly. This new content includes product images, brand assets, key visuals, marketing claims, but also carefully approved ingredient lists and legal data. It therefore requires new guidelines, new creation processes, a new central repository and new ways to track and report how this data is used. Discover how to design and implement an e-commerce content plan, how to deal with new types of content and how to introduce new stakeholders into the process. 


  • Speaker: Jean-Charles Morisseau, Chairman, Diadeis
  • Moderator: David Lipsey

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