DAM 2015 events

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The Henry Stewart DAM Webinar Series

Henry Stewart is developing a wide range of live, interactive complimentary webinars for our DAM community. Each webinar will last 45 - 60 minutes and include time for questions. Details on our upcoming webinars are posted below.
 


Remember: you can catch up on all of our past webinars with our archived recordings.
 

 
How to Stop Brand Pollution
Enabling global brand consistency, personalized content, streamlined workflows and increased customer engagement
 
Tuesday June 30, 2015
9AM PDT / 12PM EDT / 5PM BST / 6PM CET for 60 minutes
 
 
Do you engage customers with personalized brand content?
 
The pressure to deliver compelling and localized customer experiences continues to rise. As new devices and channels emerge, brand consistency becomes more complex to manage across customer lifecycles. An inconsistent or polluted brand creates confusion in the market and could adversely affect your customer experience and brand loyalty initiatives. 
 
Join us to learn how you can:

  • Achieve global brand consistency across all communications
  • Provide personalized and localized content, while avoiding brand pollution
  • Streamline workflows to improve collaboration and marketing spend
  • Increase customer engagement

Presenters:
 
      
 
  • Jackie Palmer, Senior Director Product Marketing, Teradata
  • Jan Dejosse, CMO, ADAM Software

Moderated by: Maria Nicoletti, Product Campaign Manager, ADAM Software

Sponsored by:

As a global provider of media workflow and marketing technology software, ADAM helps customers around the world deliver a better customer experience to improve their marketing performance. Forrester has recognized ADAM for both product information management (PIM) and digital asset management (DAM)-crucial elements of the fast-evolving marketing technology landscape.

www.adamsoftware.net/

 


Key Trends Impacting How Enterprises Use Digital Assets
Trend #1: Understanding Creativity & DAM

Thursday July 16, 2015
9AM PDT / 12PM EDT / 5PM BST / 6PM CET for 60 minutes

Register Now

Marketers have traditionally been challenged by asset creation, management and delivery, especially in today’s multi-device, multichannel world. Managing content versions, approvals, and optimizing assets in real time for multi-device viewing are just a few of the hurdles that must be overcome to maximize asset value. And, expectations are only getting higher when it comes to customer interactions with brands - both online and offline. 

Join our webinar panelists as they discuss the trends that impact how you create, manage, deliver and optimize digital assets. This is the first in a four part series which will focus on key considerations that support the creation of digital assets based on real use cases.

They will cover:

  • Best practices to manage assets from external agencies
  • How to leverage creative tools, services, and automation to accelerate content production with DAM
  • What is marketing’s role in creativity
     

         

Presenters include:

  • James Lockman, Principal Solution Consultant, Adobe

Moderated by:  David Lipsey


Sponsored by:

Adobe is the global leader in digital marketing and digital media solutions. Our tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure and monetize their digital content across every channel and screen.

For more information, visit www.adobe.com.

Register Now

 

   
Beyond Digital Asset Management
 
Tuesday July 21, 2015
8AM PDT / 11AM EDT / 4PM BST / 5PM CET for 60 minutes
 
 
In this webinar, Jit and Doug discuss what enterprises need to do to create a technology foundation that moves organizations “Beyond Digital Asset Management” towards more dynamic digital customer experiences.
 
Topics include:
 
  • Starting an enterprise-level Digital Transformation exercise
  • How Digital experience plays a role in Digital Transformation
  • Managing Digital assets for global and multi-channel Digital customer experiences
  • Technologies enabling DAM
  • Importance of storage on DAM
 
Presenters:

      

  • Jitin Agarwal, Venture Leader, Cognizant assetSERV™-  Digital Experience Management Solutions
  • Doug Jury, Vice President, America Sales, Zadara Storage


Moderated by: Anthony Prakash, Customer Solutions Leader, assetSERV™


Sponsored by:

Spearheaded by the top thought leaders in the industry, Cognizant provides process, strategy, evaluation, implementation, and support services across industries.  Cognizant also features an enterprise grade “Best of Breed” DAM solution in assetSERV - helping enterprises manage the end-to-end lifecycle of their digital assets and create business value from these assets.

www.cognizant.com

Register Now