Webinars

Henry Stewart is developing a wide range of live, interactive complimentary webinars for our DAM community. Each webinar will last an hour and include time for questions. Details on our next webinar can be found below or you can go straight to our archived recordings.

PCM and DAM blending into MARKETING TECHNOLOGIES for increased Customer Experience Management

Tuesday May 28, 2013
12PM EST, 9AM PST, 5PM GMT, 6PM CET

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Marketing departments are faced with a do-or-die choice. The line between brand and product information has been blurred by consumer interaction with screen devices. Todays consumers want on-screen interaction with adaptive, rich-media and live product information in real time. Marketing departments with the technology in place to deliver this customer experience will thrive; the others will fall by the wayside.

In this webinar, Pieter Casneuf, CEO of ADAM Software, will give insights into how marketing must embrace evolving technologies to deliver great customer experience. Screen types, most notably tablets, are evolving rapidly and creating new consumer expectations. Todays online shopper wants not just great deals but also great, rich-media, personalized product experiences. Satisfy this need by exploiting tablets, mobile devices and other screen technologies, and increased sales revenue will follow.

Speaker:

Pieter Casneuf, CEO, ADAM Software

Lead Sponsor

We are delighted to confirm our webinar is sponsored by:

ADAM Software is a global provider of media workflow and marketing technology software. We offer enterprises the ability to manage, structure and deliver media between people, processes and systems. Working with our partners enables us to implement our software globally while providing workflow solutions to all types of enterprises. What drives us is a passion to organize media intelligently, making it easier and more accessible to everyone.

ADAM - Media Intelligent

- See more at: http://www.adamsoftware.net/en/who-we-are

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Measuring your DAM Capabilities

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How do you benchmark where you and your organization are in terms of DAM capabilities? Last year, a group of DAM industry experts developed a Maturity / Capability model to enable organizations to measure where they stand in a spectrum of capabilities - looking at both the human and technology aspects. Since the DAM Maturity Model was released through the DAM Foundation, almost 600 copies have been downloaded! In this webinar, David Lipsey of Optimity Advisors and Theresa Regli of Real Story Group will discuss the different aspects of the model, and talk about how you can assess your own DAM capabilities.

Speakers:

David Lipsey, Principal, Media & Entertainment, Optimity Advisors

Theresa Regli, Principal DAM Analyst & Advisor, The Real Story Group

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Navigating through the Digital Asset Management Deployment Approach

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In today's business environment, marketers are required to do more with less. Managing their digital marketing assets in an efficient, effective and inexpensive manner is an integral part of that mission. The digital asset management deployment approach these enterprises take is one of the first and most important steps in achieving that goal. Choosing between an on-premise, as-a-service or hybrid DAM system can be confusing, each with their own pros and cons. We explore how marketing departments are gaining new and more collaborative ways of working across the value chain, creating opportunities to enter new markets, reducing resource demands, and ultimately improve their bottom lines.

Speaker:

Mark Buchheim, Project Manager, Cognizant

Lead Sponsor

Cognizant's highly acclaimed DAM Practice provides process, strategy, evaluation, implementation, and support services for leading companies. Spearheaded by the top thought leaders in the industry, we have proven expertise with delivering successful DAM, workflow, and content processing solutions enabling our clients to solve complex issues in managing and distributing content. For more information, contact: DAMpractice@cognizant.com

www.cognizant.com

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Serving the New Healthcare Consumer - what DAM can deliver

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This webinar will help healthcare organizations and providers understand how, quickly and easily, to provide a single, integrated platform to communicate relevant information to any healthcare audience in any channel at any time.

With dramatic changes underway within theUShealthcare industry many new stakeholders entering the marketplace will be exposed to healthcare information for the first time. Healthcare organizations are anticipated to spend millions of dollars in video, print and mobile to communicate to these new stakeholders and introduce their services. This webinar will help to identify how to reduce costs while improving stakeholder confidence and affect consumer behavior changes including: buying patterns, wellness, self-services and more.

Digital Asset Management (DAM) has been implemented by leading global organizations to quickly and easily deliver brand content into the marketplace. Healthcare organizations will have a significant amount of work ahead to ensure their brand messaging is effective to all stakeholders in the changing healthcare landscape. With DAM, branding and marketing activities tasks can be significantly reduced or eliminated and include:

• Preparation of presentations to new healthcare decision makers
• Development of proposals to the shifting employer markets - Connecting consumer segmentation and personalization data to the appropriate content and media (right time, right place)
• Assembly of videos, promotional flyers and ads for any device
• Transferring multimedia explanations between healthcare partners

To view for the recorded webinar please visithttps://www4.gotomeeting.com/register/830440575.

Webinar Leader:David H. Lipsey,Principal,Optimity Advisors

Panelists:

• Matt Bakaitis,Digital Asset Program Administrator, Marketing Communications,Cleveland Clinic
• Jeff Kazanow,DAM Program Manager,Intuit Health

Real World 'Creative Work in Progress': challenges and solutions

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Many creative production teams are not working within the DAM environment. The media they work with isin transit,on location, andin flight. Problems surrounding 'Work in Progress' content are different from those encountered with 'Completed Work DAM'. Novel challenges are faced by creative production teams at companies large and small. The good news is that there are solutions to the problems encountered. This Webinar will provide a real-world view of how creative production teams are solving 'Work in Progress' problems that traditional DAM operations do not have.

'Creative Production' often pushes teams to work outside the boundaries of the corporate network, well before content ever makes its way into DAM. The show must go on and these teams are indeed creative, so they find tools and workflows that get the job done, often without the involvement or blessing of the IT department. The technology and tools supporting up-front 'Work in Progress' are rapidly evolving and teams that can bring order to this chaotic process have a natural advantage.

In this webinar, we'll explore the characteristics of 'Work in Progress' and hear ideas and 'tricks of the trade' from some of the busiest creative production professionals we know. Looking at a mix of best practices, mistakes to avoid, and realities to accept, we'll cover:

• How to move beyond hard drives and FTP through high-speed file transfer
• How to manage your content before it ever gets to DAM
• How to get it into DAM once it's ready (what to do with that pile of hard drives sitting under your desk)
• Working with partners and vendors in multiple locations
• Unique problems associated with photo and video shoots
• Providing technology to creative, non-technical people
• Review and approval cycles for mobile creative executives

Moderator:David Lipsey, Principal, Media & Entertainment,Optimity Advisors

Panelists:

• Aaron Holm, Strategic Consultant,Industrial Color Software
• David Plavin, Service Manager, Creative Applications,Publicis
• Megan Re, Photo Editor,Food Network
  

Lead Sponsor

DAM and its Future for Broadcast, Publishing, Media and Entertainment: An eye to the enterprise executive roundtable

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If there were a Dow Jones for content consumption, the index would have skyrocketed since the advent of digital asset management. Yes, certain stocks have been challenged traditional packaging for books, music, television and movies come quickly to mind. But as we'll hear from this panel born digital content now increasingly dominates enterprise workflows throughout the content industries.

Our maturity in putting DAM to work everyday continues to grow. Learn how leading companies accommodate new devices, new opportunities and an incessant growth in the number of assets they need to manage. Expectations for ease of use, and more and more work flows are common challenges for DAM Managers in all businesses and DAM is vital for creating the context for this content. And if there was a Moores Law to predict how digital assets will grow in number, this panel would prove that it under estimated! Hear how these industry leaders oversee literally the management of thousands of hours / pages of content every month; how they are thinking about such issues as transcoding in the cloud, distribution anywhere, universal assets, thin apps versus thick apps, metadata, metadata, metadata, Search-as-a-Service, social networking and more. The panelists welcome your questions in this interactive session, and are curious to hear about your own digital conundrums!

Moderator: Richard Buchanan, Vice President & General Manager, Content Services, Comcast Media Center (CMC)

Panelists:

• Mark Darlow, Senior Portfolio Product Line Manager, Harris Digital Asset Management and Automation
• Carin Forman, Director, Digital Photo Services, Creative Services and Marketing, Home Box Office, Inc
• Jacki Guerra, VP, Media Asset Services, A&E Television Networks
• Michael McGinniss, Senior Vice President, Digital Technology Services, HarperCollins Publishers

Lead Sponsor

Digital Asset Management: The Procurement Process - what works well and what doesn't

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System procurement can be approached in a variety of ways, but what approaches are the most effective while still being cost-efficient? Do long checklists of requirements make sense? What should really be in an RFP or RFI? In this session, Theresa Regli, Principal DAM Analyst and Advisor, The Real Story Group will explore different approaches to system procurement, and discuss what works well and what doesn't.

• Requirements gathering
• Vendor Filtering
• RFP Preparation
• Demo Script Preparation
• Other Lessons Learned

All in one hour with ample opportunity for questions, and a focus on solutions rather than problems.

Not a sales pitch - just a Henry Stewart opportunity to expand your knowledge.

Presenter:Theresa Regli,Principal DAM Analyst & Advisor, The Real Story Group

Analyst Partner

New Approaches to Building an Effective Brand Strategy what Digital Asset Management (DAM) has to offer

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A highly informative complimentary webinar by front line experts

Just when you think your digital house is in order you find there is much more you can do.

Our panelists discuss best practices and challenges in:

• evolving issues in integrating DAM with IMM (Integrated Marketing Management), packaging workflows, augmented reality campaigns, social media and a consumer world expecting personalized engagement and rich media assets.
• the need for a digital housecleaning service involving:
  
  • metadata maintenance
  • state of the art taxonomy
  • problem free assimilation of new formats
  • multi-tiered archival strategies that off-load little used assets
  • the impact on DAM of acquiring and selling brand assets
• working with your agency in a changing environment
• delivering measurable results and actionable insights to CMOs

All in one hour with ample opportunity for questions, and a focus on solutions rather than problems.

Not a sales pitch - just a Henry Stewart opportunity to expand your knowledge.

Chair:David H Lipsey,Principal, Innovations in Digital Media Strategy & Practice

Panellists:

• Steven Brier,Sr. Manager, Field Marketing Support,Marriott International
• Kyle Hufford, Sr. Asset Manager / Technical Specialist, Quiksilver, Inc
  
  

 

North Plains rovides enterprise digital asset management software and services that enable companies to centralize assets, eliminate silos, and share digital media across all teams. Global brands and media companies use North Plains TeleScope to streamline collaboration, promote multi-channel reuse, and cost-effectively deliver higher quality content to market faster.www.northplains.com