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The Henry Stewart DAM Webinar Series

Henry Stewart is developing a wide range of live, interactive complimentary webinars for our DAM community. Each webinar will last 45 - 60 minutes and include time for questions. Details on our upcoming webinars are posted below. Or you can catch up on past webinars with our archived recordings.

Upcoming webinars:

 


Asset Halos: Unlocking the Value of Enterprise Digital Assets

Wednesday December 3rd, 2014

9am PST / 12pm EST / 5pm GMT / 6pm CET for 45 minutes.

Register Now

In today's connected Digital World, a wealth of information is available based on the constant interactions between people, organizations, devices, and products through social media, online behavior, and other networked communications. Cognizant has coined the term Code HalosTM to illustrate this concept and the information that is available, which can give businesses valuable insight to their customers and products, and put them into a position to master the competition and adapt to or drive market disruption and new business models. Understanding how this concept can be applied to Enterprise Digital Assets will help companies not only avoid obsolescence, but provide new or increased revenue sources, improve efficiency, and allow for better targeted marketing and customer experiences.

This webinar will discuss:

  • What are Code HalosTM
  • How can the Code HaloTM concept be applied to Digital Assets?
  • How can organizations leverage Asset Code HalosTM to drive revenue growth and improved customer experiences?

Speaker:
Trey Pogue, Associate Director, Cognizant Digital Media Consulting

Not a sales pitch - just a Henry Stewart opportunity to expand your knowledge.

Sponsored by:

Cognizant's highly acclaimed Digital Media Consulting Practice provides process, strategy, evaluation, implementation, and support services for leading companies. Spearheaded by the top thought leaders in the industry, we have proven expertise with delivering successful DAM, workflow, and content processing solutions enabling our clients to solve complex issues in managing and distributing content. For more information, contact: DMSpractice@cognizant.com.

www.cognizant.com

Register Now

 


 

Top 2015 Trends: Delivering Multi-Channel Customer Experiences

Wednesday December 10th, 2014

9am PST / 12pm EST / 5pm GMT / 6pm CET for 60 minutes.

Register Now

Marketing will never be the same again. Technology, integrated channels, real-time analytics, digital rights, and brand experiences now shape the conversations that companies have with their customers and the way they manage their content supply chain. The changes in the way we market, manage and monetize content have been so prolific over the last two years that over 80% of marketers believe it has changed more now than in the previous 6 decades. We'll look at where content marketing is headed for 2015 and how technologies like DAM and CMS truly enable better brand communications, online and offline. Key topics include omni-channel content marketing, adaptive strategies, digital rights management, brand governance, and the role of inbound user generated content to drive contextual relationships and reinforce brand value. See how top brands are adapting and using multichannel marketing technologies to reach new prospects and win markets. Expert panelists John Bookmyer, Wendy Heimann-Nunes, and Ben Treuhaft have over 60 years combined experience at some of the top customer-centric brands and marketing services firms including WPP and Disney. Moderated by IOI Technology Solutions Director, Mike Watson.

Panelists:

  • John Bookmyer, Director, Asset Management, Team Detroit
  • Wendy Heimann-Nunes, Partner, Nolan Heimann, LLP
  • Ben Treuhaft, Director of IT, Product and Business Development, Nucleus AB

Moderated by:

  • Mike Watson,Technology Solutions Director, IO Integration


Not a sales pitch - just a Henry Stewart opportunity to expand your knowledge.


Co-sponsored by:

IO Integration is a global leader in marketing automation and digital media management for the worlds top brands, agencies, and publishers. Recognized for our technology expertise and commitment to client satisfaction, we bring a proven methodology, a strategic focus, and an unrivaled team of experts to every client engagementand we help creative organizations rapidly increase productivity and collaboration while reducing costs.

www.iointegration.com



North Plains is recognized as the leader in helping companies efficiently and effectively engage and connect with their target audiences through visual media. North Plains market-leading software portfolio addresses a number of needs across the Creative Marketing Lifecycle, including work-in-progress creative production systems, digital asset management infrastructure and comprehensive marketing and brand asset management solutions.