Speaker: Charissa Messer

Company: Bank of America

Position: SVP, Account Strategy & Agency Operations Executive

Charissa Messer is an experienced strategic leader, currently leading Bank of America’s award winning in-house agency, Enterprise Creative Solutions (ECS), where she is known for her passion, innovative thinking, vision, and most importantly results. In this executive-level role, she is responsible for agile operating models, the tools and technology that enable a "rockstar" team to remain competitive and everything in between. This includes the infrastructure to manage and maintain hundreds of thousands of assets, cutting edge hardware and software solutions and a nimble paperless workflow process. This is the foundation that allows the team to deliver cross media and platform integrated marketing for her clients at a cost competitive advantage. Her mantra is to be the kind of leader and partner she would want to work for and with.

Prior to joining ECS, Charissa excelled as a creative director and led the co-branded B2B creative marketing strategy for a boutique agency. She currently serves as a member of the Board of Directors of the In-House Agency Forum (IHAF) the leading professional membership organization for internal agencies. She also serves as a co-chair of the In-House Agency Committee of the Association of National Advertisers (ANA). In her free time her passion for creating is achieved through her interior, culinary and landscape expressions.

Charissa Messer is speaking during the following sessions:

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