HS DAM events provide me with the opportunity to meet and exchange ideas with other DAM-geeks!
Tabitha Yorke, HIT Entertainment

If HS DAM events took place three times a year in NYC, I’d attend each one
Marsha Camera, New York Power Authority

A really engaging event.  Great networking among others facing similar DAM issues.  Thought provoking at day to day implementation and wider enterprise level.
Shirley Hayward,  Williams Lea (Philips)

The best events for DAM professionals, bar none
Michael Wells, Third Light

HS DAM events allow me an opportunity to meet other people facing the same problems and reaping the same type of reward
Kendra Miller, Ogilvy & Mather

HS DAM event opened my eyes to the diversity of the DAM landscape and shared experiences of people within the field.  Recommended.
Douglas McCarthy, National Maritime Museum

HS DAM 2011 brought me up to speed in this exciting area
Gregory Grefenstette, Exalead

HS DAM events provide me with the opportunity to understand the use of DAM in different ways
Taina Narhi, Face Value OY, Finland

Great line up of speakers: delivering practical information for anybody embarking on their DAM journey
Steve McColan, Vyre

Well done, good informative day, meeting interesting people.  I liked it.
Herbert Wirth, picturesafe GmbH

HS DAM is the tool to a more effective workflow for any industry interested in making profits
Nila Bernstengel, Sesame Workshop

HS NY was a great event and a good time ☺
Dustin Tantum, Beck Atlanta, LLC



Please join David Lipsey, Principal,Media & Entertainment, Optimity Advisors, Graham Allan from Momentum MediaTheresa Regli, Principal DAM Analyst and Advisor, The Real Story Group and John Horodyski, Principal, DAM Education for our pre-conference tutorials.  Places are limited so early booking is advised!

Choose from:

  - DAM Leadership - Achieving Growth & Establishing Leadership
  - Fundamentals of DAM: The Technology In-Depth
  - Fundamentals of Metadata for DAM Professionals 
  - Advanced Metadata Practices for DAM

Click here for details of special all-inclusive conference + tutorial fee.

DAM Leadership –Achieving Growth & Establishing Leadership
A Master Class with Workshop
Wednesday May 9th, 9:00 - 12:00

This master class and workshop is designed for DAM project and operational managers contemplating the pleasant glow that accompanies reaching the end of their design-and-deployment tunnel and starting to look towards “what’s next?” – trading the heads-down intensity of delivering DAM for the heads-up strategies that will sustain and grow it, and keep its trajectory one step ahead of the business’ requirements.  Whether you’re a one-person DAM operation or a global team, the challenges are largely the same.  

Our class and workshop will help you approach sustaining and developing your DAM capabilities, providing ‘best practices’ and advanced insights into the values of operational continuity, strategic growth and internal product management.  We’ll explore classic issues of governance and ‘where the DAM department reports’ as it evolves in different organizations.  We’ll examine what it means when ‘DAM is now established throughout the organization’ along with the processes, people and philosophies necessary to support growth – in companies of all sizes.  And we’ll cover how your personal growth as a DAM Manager is an essential element. 

Graham and David will review current discussion on the Digital Asset Management Maturity Model, and introduce some samples for your use.

Some of the topics we’ll cover include:

  • The ‘must have’ values for an ongoing DAM operation
  • The advanced values that position DAM as an effective business tool – for the enterprise
  • Developing a DAM ‘Center of Excellence’
    • Staffing, funding and growing all the elements
  • Managing competing priorities in a complex software environment
  • Governance – less yawn and more brawn
  • Keeping up to date with tools, technologies and new work flows
  • Leading collaborative efforts with your peers to facilitate vendor engagement
    • You can have a user group – even if they don’t
  • Tips and tricks for user adoption, reporting, measurement and metrics
  • A primer on ‘what-ifs’ when departmental applications ‘go enterprise’
    • Typical roadblocks to growth – and how to overcome them

And maybe even a few war stories (bring yours too!) 

This class and workshop is tailored to meet the needs of experienced DAM Managers who seek effective insights to grow their skills in managing a dynamic DAM environment.


David Lipsey is a well-known industry founder and contributor to DAM projects. He has 25 years of experience in the diversified media and entertainment sectors, including newspapers, trade, education and technical publishing, magazines, commercial printing, syndication services, cable, broadcast and studio work. He is widely known as an innovative thought leader and speaker on contemporary content issues.  David is the Principal for Optimity Advisors Media & Entertainment Practice, covering a wide range of professional services for media & entertainment community, and managing Optimity’s DAM services across all industries.

Graham Allan spent 15 years leading digital media management initiatives for Disney’s animation, film and television divisions, latterly directing the development and deployment of the companywide integrated media asset management strategy. In his most recent consulting role he has brought leadership to DAM and file-based transformation for several top media & entertainment companies, from strategy & business case development to product/partner selection, systems deployment and organizational design/development.

Fundamentals of DAM: The Technology In-Depth
Wednesday, May 9 -  1:30 - 4:30 

This half-day tutorial takes apart the nuts and bolts of DAM technology, so you can better understand what it is and how it really works, as well as how DAM vendor offerings differ. Appropriate for those who are new to DAM or end-users of a DAM system who want to have a deeper understanding of the different things a DAM system can do, or technical implementers who want to have a better sense of a system's capabilities, this tutorial will walk through the fundamentals of DAM functionality. We will explore DAM functions such as ingestion, storage management, media processing, transformation, transcoding, metadata management, monetization and rights management, workflow, and reporting - with special emphasis on how this features are similar or different among vendor offerings. We will look at each component in-depth so that you understand what you can really expect from the technology - vs. what the vendor sales & marketing materials might tell you.

Tailored in particular for DAM system users and implementors who want to be empowered with the knowledge of how DAM technology can improve their situation, this tutorial will help you better communicate your requirements and needs, whether you already have a DAM system or are looking to select one.


Theresa Regli, Principal DAM Analyst & Advisor, The Real Story Group (formerly CMS Watch) will lead a post-conference tutorial.  Theresa is author of the 300+ page Digital & Media Asset Management Report, a guide to the DAM marketplace, industry, and technology landscape. She has worked with content technologies for over 15 years, and her clients have included Nokia, The US Library of Congress, Gillette, The UK National Trust, Hewlett-Packard, Harvard Business School Publishing, Shell, The British Museum and IKEA.

Fundamentals of Metadata for DAM Professionals

Wednesday, May 9 - 9:00 - 12:00

This course teaches the fundamentals of metadata, including metadata standards, best practices, asset evaluation and categorization, controlled vocabularies, interoperability, taxonomies, and faceted classification. This course also addresses the basics of digital rights management as applied to copyrights and trademarks, the development and maintenance of user policies, control rights, permissions, and provisioning new users.

Advanced Metadata Practices for DAM

Wednesday, May 9 - 1:30 - 4:30

This practical “how to” tutorial provides metadata best practice approaches to a variety of DAM systems that support Publishing, Web Content, and Marketing Operations. Led by a master practitioner, this tutorial will address how to manage and improve metadata schemas, establish content policies and digital asset governance using metadata and rules, and calculate a return on investment (ROI) for particular classes of users, digital assets, and media channels. All managers of medium to large DAM systems should consider this session essential to a career in DAM.


John Horodyski is Principal, DAM Education.  John provides strategic direction on DAM implementations including metadata and taxonomy design for such clients as Kantar Video, the Ford Foundation, St. Jude Medical and Webroot.John teaches a graduate course at San José State University, School of Library & Information Science in Digital Asset Management. John spent many years at Electronic Arts where he managed their global digital asset management system as well as being a Producer within the EA Sports and online divisions. He has published professional articles and presented at numerous conferences on digital media, metadata in video games and taxonomy design and continues to offer DAM training & consulting. John is a founding Board Member of the DAM Foundation http://damfoundation.org and and is a Board Member and Metadata Editor of the Journal of Digital Media Management. John holds a Masters Archival Studies and Masters Library and Information Science from the University of British Columbia

Sponsored by:















Upcoming Events


David Lipsey
Conference Chair

Elizabeth Keathley
Board Member DAM Foundation

Chad Beer
Manager Optimity Advisors

Theresa Regli
Managing Partner & Principal Analyst Real Story Group

Stewart Frey
Vice President MTV Networks

Faith Robinson
Director ECM & DAM Hasbro Inc.

Graham Allan
EVP, Operations & Consulting KlarisIP

John Horodyski
Partner Optimity Advisors

Steve Kotrch
Director of Publishing Technology Simon & Schuster

Michael McGinniss
Senior Manager Accenture