Speaker: Lauren Belomy

Company: Mars, Inc.

Position: Digital Business, Delivery & Transformation Lead

Lauren Belomy is the Global Digital Adoption & Transformation Lead for eContent at Mars, Inc., where she delivers capabilities and experiences to enable new ways of working and drive growth across all segments. Lauren implemented Mars’ first enterprise Global Digital Asset Management and Product Content Management system in 2016, leading communications, change management, user experience, metadata, training, adoption and KPIs.

Lauren’s background includes startups, agencies, and in-house, working across innovation, transformation, digital and emerging media with clients such as Google, YouTube, Infiniti, and Kohl’s. Lauren’s expertise in managing assets and content stems from her experience as a social media strategist where she led Facebook for Walmart & activated Tiffany & Co’s global social strategy.

Most recently, Lauren was the Head of Community & Creators at Drip.fm, a direct fan-to-creator subscription service that became the first acquisition of Kickstarter.

Lauren Belomy is speaking during the following sessions:


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