2018 Events

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The Henry Stewart DAM Webinar Series

Henry Stewart is developing a wide range of live, interactive complimentary webinars for our DAM community. Each webinar will last 45 - 60 minutes and include time for questions. Details on our upcoming webinars are posted below.

Remember: you can catch up on all of our past webinars with our archived recordings.

Upcoming webinars:


 

 
 

How to Select a DAM System

 
Thursday August 23
9AM PDT / 12PM EDT / 5PM BST / 6PM CEST


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With nearly a hundred vendors that purport to call themselves a DAM, how can you be sure to select the right one for you? The webinar will give an overview of the current state of the DAM market, and guide you through various approaches to selecting the most appropriate DAM for your requirements, end users, procurement timeline, and budget. We'll look at the top five procurement mistakes, and top tips for a successful procurement and long-term project success.

If you're new to DAM, you need to make sure you consider many aspects of the market carefully. If you're not so new to DAM, the system and vendor that was right for you four years ago may not be the right one now - perhaps you have moved on, but your vendor hasn't kept up with the curve. Procurement methods aren't set in stone – you need to involve different people and take a particular approach based on your team and situation. 

This session will feature an independent intensive on the Digital & Media Asset Management marketplace from longtime industry expert and consultant Theresa Regli, with a look at three possible approaches to procurement, depending on the size, scope, and timeline of your procurement and implementation. 

 

Speaker:
Theresa Regli, DAM Industry Strategist, Author and Storyteller
Moderator:
David Lipsey, 
Henry Stewart DAM Conference Chair

   

 


 

Those DAM Integrations: What Else Should Be In Your DAM Suite

 
Wednesday August 29

9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

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It’s become clear that DAM is a vital piece of software for any organization that values its digital assets, but what’s not completely clear is that DAM is just a piece of the digital puzzle and not the end all begin all solution to digital strategies. This webinar will focus on what other pieces of digital technology can serve you as content, data, and messaging becomes vital to every organization across every industry.

 

Speakers:
Caroline Chang, Field Marketing Manager, censhare
Chris Leaman, Managing Director - US, MSP IS

   

Sponsored by:

censhare’s universal, smart content management software supplies a content and marketing platform to global brands. The best-of-breed applications for collaboration, DAM, PIM, omnichannel CMS and MRM create time relevant digital experiences from real-time information. Information centric business processes supply employees, partners, customers and prospects, wherever and whenever required, without media or process gaps with the content they need.

www.censhare.com

 


 

Achieving the DAM Promise: A Framework for Driving Adoption
 
Wednesday September 5

9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

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At the beginning of an enterprise-class DAM initiative, promises and expectations run high. But when DAM goes live, the reality is that users often end up disappointed. The result is poor adoption that can jeopardize the entire effort.

Deploying enterprise-class DAM is a unique challenge. This webinar will explore the DAM challenge and present a cohesive framework to drive user adoption from beginning to end – a methodology that is firmly rooted in generating demand for DAM.

During this webinar, we'll present tactics on how to navigate the disparate constituencies of content creators, marketers, business users and IT, and how to address their broad array of business needs, technical hurdles and compliance imperatives. We'll also share examples to stimulate adoption and, most importantly, to foster happy and engaged DAM users.


Speaker: 
Francisco Ruiz, SVP of Practice Development & Advisory Services, EMMSphere

Moderator:
David Lipsey, 
Henry Stewart DAM Conference Chair

   

Sponsored by:

EMMsphere is an end-to-end marketing technology consulting and managed services provider. 

EMMsphere helps organizations define, execute and expand transformational marketing initiatives by focusing on just the right blend of technology, people and process. We provide advisory, implementation, ongoing platform support, training and help desk services that ensure our client’s goals and their marketing solutions are always in perfect alignment.

We believe success is not all about technology. It’s really about the practical application of technology to solve every-day business challenges. Since 2003, we’ve helped over 40 Fortune 500 companies manage transformational change by delivering ongoing solution optimization and end-user care.

www.emmsphere.com

 


DAM’s role in future-proofing the Product Content Ecosystem for all channels, with a focus on eCommerce

 
Wednesday September 26

9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

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Within eCommerce, consistent and visually compelling assets are now ‘in demand’ to help shoppers who require the right information at the right time; a very different scenario to the typical persuasive, behaviour-changing or even intrusive mindset that underpins regular advertising techniques.

This webinar covers:

  • Designing content to appeal to a purchase-ready audience
  • Understanding the consumer search journey and the benefits of ‘customer speak’ and ‘brand speak’
  • Setting global standards for these assets 
  • Creating A+ content for eCommerce originally produced for other channels
  • The techy-bit: how DAM connects with other solutions like PIM, Aggregators, Syndicators
  • How eCommerce connects with the wider marketing technology ecosystem, e.g. brand.com, social, ATL…
  • Where to start: DAM in eCommerce top-tips
 

Speakers:
Victor Lebon, CEO EMEA & AsiaPac, ICP
Erich Claxton, Senior Vice President, Americas, ICP 
Jing Wang, Project Consultant, ICP

        

Sponsored by:

ICP is a uniquely positioned global business building partnerships with brand owners focusing on the lifecycle of their creative assets. Helping clients optimize their Creative Operations to improve the ROI of their global advertising production and marketing technology through nearly 30 years of experience in strategy development and operational execution, ICP takes a people-first approach to adoption and change management of MarTech solutions. Our clients include many of the world's most recognizable brands such as Diageo, Unilever, Coca-Cola, Shire Pharma, Tiffany & Co, Estee Lauder, Tom Ford, Avon, Marc Jacobs, Calvin Klein and Coach. As a dedicated partner providing consultancy, complete teams, or working alongside existing ones to realize the potential of your solutions, it's people who make the difference.

www.icp.net




How to Add Digital Rights Management to your DAM
 
Tuesday December 4

9AM PST / 12PM EST / 5PM GMT / 6PM CET

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Speaker: 
Gregg Guest, Vice President of Product Management, FADEL

Sponsored by:

FADEL, innovator of rights management software, has worked with advertising, marketing and content leaders across all industries. By automating talent and content rights management across videos, photos, ads, music, products and brands, and providing business analytics, FADEL’s cloud-based solutions empowers businesses to significantly maximize revenues and increase process efficiencies.

www.fadel.com