Speaker: Jigna Kapadia

Company: Columbia Sportswear Company

Position: Senior Business Analyst

Jigna is an innovative, forward-thinking Business Analyst professional with 15 years’ experience in Marketing, creating and improving business processes, messaging, and communication. She is skilled in implementing business systems, paired with an outstanding ability to streamline processes and achieve results while managing cross-functional teams and relationships. At Columbia Sportswear Company, Jigna leads the analysis and development of their digital landscape and is directly involved with the management and implementation of their Digital Asset Management system. Prior to Columbia, Jigna was a part of the Corporate Marketing Group focused on creating and delivering key product messages within Executive Keynote team at Intel.

Jigna Kapadia is speaking during the following sessions:


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