Powering your DAM with the right resources for internal and external collaborative support, we’ll hear from Kelly Pepper, Global Practice Lead, Managed Services and Aniruddha Mukherjee, Country Manager from ICP, together with Mark Castillo, Integrating Marketing Services Lead at Nestlé on how this was successfully implemented at Nestlé, taking you through the principles and practicalities of:
- Managing the asset lifecycle including upload process
- Driving user adoption - change management, training and communications
- Managing the user experience for searching, finding and using assets
- Reporting back to the business on the value added
- Governance and governing the DAM processes