With over a decade of experience in managing music content across radio and television platforms, and creating, sharing and working with all stakeholders, Yagnesh Chunawala, Music Content Manager at Zoom TV will share what it’s like to receive, store, manage, update and retrieve music data at India’s biggest broadcasting and distribution network.
Metadata is key to Yagnesh’s work and streamlining workflows is a big priority but there are limitations to what media management software can achieve. Yagnesh will highlight more about:
- The origins of the CMS, music scheduling software and library database management at the organisation
- The journey from receiving the video files from the music labels to the on-air viewer experience
- Role of mood-mapping, audience understanding and demographics
- Where is the media management software now and what’s next for digitisation
- How other teams rely on the data and achieve an error-free workflow
- Challenges in a music manager's day-to-day operations
