DAM Europe 2025
From Chaos to Clarity: How wedi Transformed Asset Management for Data-Driven Growth
Context:
wedi, known for its innovative construction and sanitary solutions, serves a wide B2B customer base through both traditional catalogue sales and growing online channels.
At the start:
A lack of structure.
The goal:
A rule-based, scalable system.
wedi’s journey toward efficient digital asset usage:
Key outcomes included:
- Improved data quality.
- DQR-compliant classification.
- The strategic use of assets for online publishing and catalogue production.
How the DAM system became a critical tool in streamlining sales efforts across channels and set the stage for future automation and optimised customer experiences.
Speaker
What others say
An iconic event in our field and it didn't disappoint in this year's edition! I loved the honest and practical presentations, reconnecting with fellow practitioners and discovering new connections. Great evolution with the new track for more advanced companies to unpack how DAM fits in the broader MarTech ecosystem.
Attending the HS DAM Europe Event once again provided me with lots of networking opportunities, and valuable insights on the DAM landscape and everything it extends into.
As a marketing professional who is new to the DAM world, the HS DAM event I attended was perfect for learning more about the world of DAM and networking with seasoned professionals in the field. I would recommend it to anyone at any level of DAM expertise, there is something for everybody and all the sessions were informative and accessible.