Workflow is the processes involved in how digital content is made, revised, approved, distributed, stored, accessed, and reinvented throughout its digital lifecycle. A DAM system aims to improve workflow efficiency through the automation of tasks such as ingest, metadata creation, and authenticated access. The key to good workflow is both to understand the issues involved in identifying, capturing, and ingesting content into the system and to make them accessible and available for retrieval. The unique and distinguishing aspect of a DAM is that it can serve as the single source of truth for an organization, preventing unauthorized distribution or confusion about versions from creation to production, ending with distribution.

This Workflow and Collaboration series focuses on how DAM technology manages the sequence of processes through which content passes throughout its digital lifecycle. With multiple touch points along an asset’s life cycle, potentially spanning multiple versions and creative events of use and reuse, a DAM helps teams across an organization—from IT staff to all users, past and present, make collaborative and coordinated and educated decisions about the strategic use of their digital assets.

How to register

  • Free for End Users for a limited time only! Click here for pricing details

Sign up for this series and receive the following...

  • Four detailed online sessions exploring DAM and Workflow Collaboration
  • Sessions led by world-renowned DAM and metadata expert John Horodyski
  • Featuring leading vendors and solution providers
  • Q&A with John - your chance to ask those crucial questions
  • Each session is 75 minutes
  • Access to all sessions from February/March 2024
  • Unable to attend all sessions or joining partway through? Recordings will be available to all registrants to view on demand


Session 1: February 27, 2024 - DAM Workflow Optimization Throughout the Asset Lifecycle 
Session 2: March 5, 2024 - DAM Collaboration Efficiencies and Effectiveness from A to Z
Session 3: March 12, 2024 - The Power of Metadata in Workflow and Collaboration
Session 4: March 26, 2024 - DAM Collaboration Tools for the Creative Process

You can view the full series summary here