DAM Europe 2019

The Art and Practice of Managing Digital Media

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Agenda

Don't forget to check out our Pre-Event Tutorials taking place on Wednesday 26 June!

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08:30
Registration and Breakfast – Exhibition Opens
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09:00
How to Select a DAM System
With nearly a hundred vendors that purport to offer a DAM, how can you be sure to select the right one for you? With all the posturing and marketing hype, sometimes, the search for the right vendor can feel as futile as swiping away on a dating app.  This session will give a UK and European-centr...
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Speaker
Theresa Regli, Director & Chief Strategist, Vox Veritas Digital
 
09:30
Technical Experts Address your Really Tough Tech Questions
Too often, technology hides behind a chimera of marketing hype and sales talk. This panel will break through the hype and challenge the DAM vendor technical experts to answer some of your toughest questions.  What are the hardcore technical issues you're currently facing? Come and ask them now in...
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Moderator
Theresa Regli, Director & Chief Strategist, Vox Veritas Digital
Panellists
Chris Bude, Senior Consultant, Professional Services, OpenText
Tom De Ridder, Chief Technology Officer, Sitecore
Ben Seymour, Senior Solution Engineer, Cloudinary
Alec Wadey, Senior Product Advocate, Aprimo
 
10:20
Refreshments and Visit the Exhibits
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11:00
DAM and Your Omnichannel Stack
Digital engagement technology stacks are getting broader and deeper, but what does this mean for digital and media asset management? This session will describe how DAM needs are evolving and becoming more sophisticated as enterprise digital leaders seek greater re-use and customisation at the cus...
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Speaker
Jarrod Gingras, Managing Director & Analyst, Real Story Group
 
11:30
Waking up a Sleeping Giant: Elevating the role of all coffee assets at Nestlé
When Nestlé decided to migrate all marketing assets into a new DAM platform, we were ready.  In this session you will hear all about the migration of NESCAFÉ assets from the old asset management platform into the new one, from preparation to launch. We will then share how we welcomed and integrat...
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Speaker
Cécile Marchese, Design & Packaging Advisor, Nestlé
 
12:00
Changing Practices: Making the digital leap to bring new audiences and benefits
Creating an online window into your archive collections creates opportunities to engage, delight and surprise new audiences. Boots UK, supported by a Wellcome Research Resources Grant, has transformed its archive from an internal information resource to an international digital asset for academic...
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Speaker
Sophie Clapp, Company Archivist, Boots UK
 
12:30
From Picture Library to Reconfiguring Creative Operations – Art Fund’s DAM Journey
How Art Fund evolved from enabling intuitive searches of works of art to redefining its creative processes. In 2014, Art Fund wanted the ability to intuitively search on the 12,000+ images of the works of art we helped fund since 1903. We bought a DAM system to make this possible, however, as we ...
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Moderator
Theresa Regli, Director & Chief Strategist, Vox Veritas Digital
Speakers
James Feltham, Global Digital Asset Management Manager, Novartis
Mary Pitt, Head of Technical Programmes and Support, Art Fund
Liz Workman, Head of Creative, Art Fund
 
13:00
Lunch and Visit the Exhibits
Kindly sponsored by:
 
14:10
Metadata Collective Intelligence: An interactive session on the “design thinking experience” to create a better metadata for your DAM
This session covers the fundamentals of metadata and taxonomy in an interactive and fun learning environment. Within every organisation are substantial resources of knowledge and creativity known as employees and customers. What most organisations lack are the process and tools to aggregate knowl...
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Workshop Leader
John Horodyski, Digital Strategy Leader
 
15:10
The Emotional Case for DAM – Change Management Principles for Successful DAM Adoption
User adoption considerations start well before you onboard your first user and continue long after you have rolled out a new technology. In this session, Kristina Huddart will share her experience leveraging the power of traditional change management principles to win over even the most resistant...
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Speaker
Kristina Huddart, Digital Asset Management Specialist and Independent Consultant, Huddart Consulting Ltd.
 
15:40
Stump the DAM Consultant
For those of you unfamiliar with this format, the concept is simple: bring your toughest, thorniest, most intractable Digital Asset Management conundrum or challenge and a team of experienced DAM consultants will compete to offer you the best advice in 2 minutes or less. But there’s a twist … we’...
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Host
Jarrod Gingras, Managing Director & Analyst, Real Story Group
Contestants
Peter Krogh, Photographer, Author, Product Architect and Technologist
Theresa Regli, Director & Chief Strategist, Vox Veritas Digital
Romney Whitehead, Digital Transformation Specialist, Borrowed Insight
 
16:20
Chair's Close - Thank you for joining us. Safe travels home everyone!
Conference Chair
David Lipsey
 
16:30
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