DAM Europe 2019

The Art and Practice of Managing Digital Media

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Waking up a Sleeping Giant: Elevating the role of all coffee assets at Nestlé

28 June, 11:30AM

When Nestlé decided to migrate all marketing assets into a new DAM platform, we were ready.

In this session you will hear all about the migration of NESCAFÉ assets from the old asset management platform into the new one, from preparation to launch. We will then share how we welcomed and integrated centrally produced STARBUCKS assets leveraging both DAM and our adaptation model.

Speaker

Cécile Marchese

Nestlé

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The Amba Hotel Marble Arch, London

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Ruskin House, 40-41 Museum Street, London WC1A 1LT, UK

Henry Stewart Conference Studies LLP is a limited liability partnership, registered in England, registration number OC334769 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events Ltd is a limited company, registered in England, registration number 06532399 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events, Inc. is a corporation incorporated in the State of Delaware, USA having a business office at PKF O’Connor Davies LLP, 665 Fifth Avenue, New York NY 10022.
© Henry Stewart Conference Studies LLP or its affiliates.

DAM Europe 2019

The Art and Practice of Managing Digital Media

THIS EVENT HAS NOW ENDED

Waking up a Sleeping Giant: Elevating the role of all coffee assets at Nestlé

THIS EVENT HAS NOW ENDED

The Amba Hotel Marble Arch, London

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