Major League Baseball’s (MLB) international home run with MAM
Chris Milkovich, Senior Director Global Media Sales at Major League Baseball (MLB), and Imagen’s senior account manager, Olivia Cianci, discuss MLB’s transition to a media asset management solution. Chris will give insight into the evolution from sending files physically across the world to broadcasters being able to access content instantly.
Join this webinar and discover how having a content management system has become vital within MLB’s tech stack. Even though the solution was implemented within a month just before their season started, the platform is constantly evolving to meet the demands of the ever-changing media landscape.
Key takeaways:
- How streamlining MLB content workflow allowed the brand to increase their content production.
- The opportunities of growth that came from having a DAM solution through social and marketing opportunities
- How implementing a solution rather than using FTP services gave the organization the chance of exposure within new global markets.
A link to the recording will be shared post-webinar with all registrants.
Speakers
Sponsored by:
Imagen’s solutions enable businesses to unlock the value in their ever-growing media libraries – enabling fast, secure and controlled cloud-based access to video content, brand assets and campaign content. Imagen Go is a smart, intuitive, AI powered platform for creative teams that removes the complexity of managing digital assets – so they can collaborate more efficiently, re-use assets more effectively and spend more time being creative.