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Session 1: What is the History of Workflow Automation and How Can it Help you Scale?
- What has cloud done for workflow automation?
- How has workflow automation matured over the years?
- How are we seeing tech solve ground level challenges?
- How are the workflows changing with the rise of tech?
Speakers:
Rana Dutt, Solutions Architect, Amazon Web Services
Brian Gavin, President, globaledit
Session 2: Workflow Automation and Creative Operations
- Bottlenecks within Creative Operations
- Integrated campaign management of Creative Operations
- Implementing technology to trigger workflow automation
- How integrations can fuel workflow automation
- Importance of including rule exceptions
Speakers:
Brian Gavin, President, globaledit
David Iscove, Lead Creative Technology, Cella
Session 3: What is the Future of Workflow Automation?
- Where will workflow automation take Creative Operations in the future?
- Available technology and how it’s applied to Creative Operations
- Data driven Creative Operations strategy - breaking down barriers to delivery of strategic & performance data to Creative Ops groups
- Personalization & recommendations
- How can organizations pivot to integrate automations?
- How do organizations start with workflow automation if they are still manual?
Speakers:
Rana Dutt, Solutions Architect, Amazon Web Services
Brian Gavin, President, globaledit
David Iscove, Lead Creative Technology, Cella
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