Incorporating Digital Preservation into Your DAM Program

The terms Digital Asset Management and Digital Preservation are often seen as two sides of the same coin. As disciplines and technologies they are quite different, performing distinct but complementary roles. When used in combination, they can lead to greater long-term brand value and asset reuse.

This new 3-part online education program will use real-life use cases to explore the value of preserving your most valuable brand assets, and how to build a strategy that combines the benefits of both types of systems.

The course will be moderated by Theresa Regli, DAM Industry Strategist, Analyst and Author and will include experts from McDonald's, Yale University, BT, Lloyds Banking Group, Digital Archivy, Inc. and Preservica.

What you will learn:

What is digital preservation – how is it used – why is it different from DAM?
How DAM and Digital Preservation can be combined to create long-term brand value and reduce DAM clutter
How to ensure the long-term authenticity, integrity and reuse of digital assets
How to use long term digital assets to protect trademarks and power brand storytelling
How to enrich and enhance metadata for long-term asset reuse
How to build a preservation strategy that combines people, process and technology
How to get started preserving your digital assets for free

Sign up for this series and receive the following...

3 detailed online sessions exploring how to build a digital preservation strategy and the value of preserving your most valuable brand assets
Sessions moderated by world-renowned DAM expert Theresa Regli and featuring expert speakers from McDonald's, Yale University, BT, Lloyds Banking Group, Digital Archivy, Inc. and Preservica
Each session is 75 minutes
Including time for Q&A with speakers - your chance to ask those crucial questions and get answers in real-time
Unable to attend all sessions or joining partway through? Recordings will be available to all registrants to view on demand