Clemency Wright introducing the Online Educational Series 'Keywording Creative Content'

Making its debut in January 2021, 'Keywording Creative Content' is an Online Educational Series. This in-depth course, led by digital media keywording and tagging expert Clemency Wright, explains how to apply conceptual keywords to your content. You will learn the role keywords play in enabling your business to tell a story and engage your customers on an emotional level. Moving beyond the basic ‘say what you see’ approach, you will learn how to keyword assets that are difficult to describe in words.

The course will provide creative teams with the practical skills required to harness conceptual keywords, optimize access to assets, and, as a result, target more customers with relevant content.

For further details and to register your place click here.