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How to Build a Realistic DAM Roadmap for Your Enterprise - Course Summary
Session 1: Establishing Firm Foundations
We’ll explain what you need to know to establish the right foundations for a successful DAM environment. From building the business case, the right team, and the right toolkit, we’ll help you start your DAM journey the right way.
Session 2: Integrating DAM into the Enterprise's Flow of Work
Most leading enterprises have realized that DAM cannot just be another content silo. Instead, these enterprises have integrated their DAM into their larger technology ecosystem. We’ll show you which upstream and downstream integrations will provide the most impact in an environment where DAM is powering consistent user engagement.
Session 3: Powering Omnichannel Experiences
Should you consider converting your DAM to an Omnichannel Content Platform? When it comes to managing content for truly omnichannel consumption, most incumbent vendors come up short. Find out what it really takes to redeploy common stories and experiences across channels and be successful in the coming decade.