What do the very best mobile ad creatives look like?
What kinds of results can they drive for in-app marketing campaigns?
Now for the answers:
The mobile advertising experts at InMobi review the role of creatives in mobile marketing. They take a deep dive into what works best, how and when.
They describe how an ad creative, working in lockstep with other key components of ad campaigns, can drive results for mobile marketers.
They discuss:
- Common traits of top ad creatives, including banners and video ads; with the details on why interactivity, branding and a strong call to action are key.
- Why targeted audiences should see customised mobile ad creatives.
- How top ad creatives can drive ideal ad performance around everything from branding to user acquisition, and what ideal conversion rates look like.
- Why creatives are a key component of ad spend budgets.
