Because production and distribution processes must be more collaborative and efficient, Creative Operations and MarTech systems must be intimately connected. From the moment of ideation, it is imperative to capture the brief and collaborate around it - and then, almost immediately, bring in creation systems such as cameras and design applications.
The production of creative assets tends to be the least controlled and least automated stage of the marketing technology ecosystem – but it does not need to be.
It is realistic to expect technologies to help us create and distribute marketing and advertising at scale - to localize, personalise, and achieve other important objectives. Join this session to find out how.
