Bob has spent last 18 years leading content departments within household name charities. He’s devised content, brand, digital and marketing strategies that have raised millions in income, successfully marketed products and services to the most time poor professionals (teachers & nurses), secured front page national news partnerships and changed government policy. To help the next generation coming up Bob’s also coached individuals and other charities in content strategy and creative operations as a Media Trust mentor. Working in service to essential causes like Macmillan he’s a big believer in balance – building the right tech, talent and culture to get results.