First Sessions Announced

We are busy developing an exciting agenda for Creative Operations Sydney 2024 so keep your eyes peeled for details.

If you are interested in speaking at the event, please contact Victoria Rose at VictoriaR@henrystewart.co.uk

How to Stay Relevant and Survive and Thrive in the Face of Change and Disruption

For all agencies and, perhaps in-house agencies in particular, the rise of AI presents both opportunities and challenges.

To completely harness AI’s potential and remain competitive, agencies should first ensure a robust operational foundation.

This means prioritising:

• A clear briefing process
• Efficient workflow management
• Consolidated production
• Effective resource allocation
• A centralised digital asset management system.

Only once this operational backbone is in place, should agencies consider integrating AI to unlock its full potential.

That is, using AI to bring the right tools and the right data to the specific role (person) at the right time, within the operational process.

Jim Wilson sets out the steps for building this foundation - essential for every in-house agency looking to not just survive but to thrive in the new, rapidly evolving, creative landscape shaped by AI.

Jim Wilson, National Operations Director, Hogarth Australia

Beyond the Moustache
Movember's Creative Revolution in Men's Health Campaigns

Tom Walters unveils the groundbreaking journey of Movember's in-house creative team.

How they crafted "The Real Face of Men's Health" - their first fully developed advocacy campaign in two decades.

A campaign that challenged the status quo in men's health issues.

Covering:

• The evolution of Movember Creative Studio
• Balancing internal support and independent campaign creation
• Navigating the in-house vs. agency dynamic
• Proving the worth of an internal creative team
• Behind the scenes: "The Real Face of Men's Health" from concept to execution

How this small but mighty team maximized impact on a limited budget, setting new standards for creative operations in the not-for-profit sector.

Tom Walters, Head of Studio, Movember

How to Communicate Creative Ops to the C-suite
Defining the Discipline

In the rapidly evolving landscape of creative industries Creative Operations has emerged as a crucial, yet often misunderstood, discipline.

This panel brings together experienced Creative Ops leaders to address one of the field's most persistent challenges: effectively communicating the value and complexity of Creative Operations to Executive Leadership.

Panelists share their hard-won insights on translating operational intricacies into tangible business impact, demonstrating clear ROI, and securing buy-in for critical initiatives that drive organizational success.

Practical strategies to elevate the profile of Creative Ops - positioning it as a strategic driver of innovation and efficiency.

Covering:

• Developing a common language with C-suite executives
• Leveraging data to tell compelling stories
• Aligning Creative Ops goals with broader business objectives

Whether you're a seasoned Creative Ops professional looking to gain more influence or a rising leader aiming to make your mark, this panel will equip you with the tools to articulate the indispensable role of Creative Operations in today's content-driven world.

Moderator: Abby Blackmore, Head of IHAC, In-House Agency Council (IHAC)
Panellists include: Dave Keating, Creative Production Operations Director, Canva