What’s working and what’s not working when it comes to adapting how brands come to life on digitally enabled tech platforms?
Casey Rosenbaum of IHG and Jeremy Wintroub of ICP, formerly NBCU, will share their experience.
Together they will explore what needs to be done from each side to optimize how brands enable, produce, and execute so that they can take advantage of massive opportunities of scale. As well as what they believe technology partners need to do to allow brands to maintain their unique identities online and off while benefiting from the efficiencies of scale.
