In 2021, DAM is a foundational technology for retailers and product companies. The need to focus on creating the right content, manage multiple brands, power e-commerce, and produce more creative assets has never been greater. The key to success is to maximize the usefulness and efficacy of your content and assets. This session will focus on how retailers and product companies can make the most of their DAM, featuring forward-looking discussions with where DAM products are heading to support these industry verticals.