Is your DAM experiencing growing pains? Are additional lines of Business and regions of Business presenting challenges in the ‘how’ of using Master Data?
Differences in nomenclature, connecting master data to assets by LOB or geographic region and the quality of management of Master Data elements have forced us to relook at the processes around how the DAM system applies the data relative to assets. Marketing, Brand and Sales Teams don’t necessarily think in terms of Master Data terminology so how does connecting to the Enterprise solve their needs – or doesn’t it?
How does the DAM system expose assets so everyone can find what they need without adding metadata that creates duplication and confusion?
How does the ‘systematic’ vs ‘human’ approach to finding assets differ and how do we solve the issues that creates?
In this session, Doris Sanocki, Product Manager, General Mills, will share her experiences and provide answers to all these challenging questions.
