Lands’ End is a leading uni-channel retailer known for high-quality apparel for the whole family. This March, Lands’ End expanded its business and officially launched its third-party marketplace, called Lands’ End Marketplace (LEM), following a successful beta test last year. The program exceeded expectations, and as a result, attracted 24 new sellers on landsend.com and is looking to expand. In addition, last fall, Lands’ End successfully expanded its marketplace presence by offering its full assortment on kohls.com plus select products in 150 Kohls retail stores.
Lands’ End Marketplace is an exciting opportunity for revenue growth, and is possible largely due to key enterprise initiatives such as implementing a new sophisticated DAM system to effectively and efficiently manage the increasing scope of high-valued assets. Learn how Lands’ End is leveraging its DAM advantage to expand in the global retail marketplace!
