The University of Central Arkansas shares their continued journey following the successful launch of their DAM. The session reviews the changes the DAM and the user portal brought to their campus and how the DAM continues to shape campus culture of branding and current marketing efforts.
The speaker will illustrate how the University of Central Arkansas, a mid-size state institution of higher education with a small communications and marketing staff, continues to utilize and evolve their DAM as a central part of their branding strategy and internal communication plan including:
- How the DAM portal was utilized during the shift to remote work during the last year
- How they continue to demonstrate the value of DAM to the university during a time of restrained resources
- Lessons learned and next steps
