DAM Europe 2022

The Art and Practice of Managing Digital Media

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The Future of Brand Experience – The Role Played by DAM and PIM

23 June, 12:20 PM BST

Making the DAM and PIM relationship work is essential to enable brands to create the right product experiences.

In this session, Barbara Jenny Wilson, the Global Leader and Director of Content and Platforms at Coty, will examine why DAM and PIM should only work in tandem for a better, streamlined, brand experience. Not only now but for the future.  

Topics covered include:

  • Why this really matters now
  • What goes into making the DAM and PIM connection work
  • Experiences, so far, on the challenges encountered

Barbara will share her outlook for this important space.

Speaker

Barbara Jenny Wilson

Nestlé

THIS EVENT HAS NOW ENDED

Thistle Hotel Marble Arch

What others say

HS DAM events are really the one place to go for getting profound insights in status quo and trends in DAM industry. Very enlightening and inspiring!

Folke Wulf
Richemont Intl. SA

Great event - Provided the opportunity to learn from customer journeys from a variety of organisations from different market segments. We came away with lots of great questions for ourselves which will be useful during our implementation.

D. Khangura
Compass Group

HS DAM events provide me with the opportunity to broaden my horizons and think beyond to an "Omnichannel" DAM world that connects all the dots; video, image, text and more.

Sandra Keating
London Business School