DAM Europe 2022

The Art and Practice of Managing Digital Media

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Metadata Matters – Because When it Comes to Content, it’s Everything You Have …

22 June, 13:40 PM BST

Metadata is a strategic imperative in the endeavour to manage a company’s knowledge effectively.  

The successful implementation of every DAM and content related strategy requires the implementation of a holistic metadata schema supported by technology, people, and process. It increases the return on investment in a content system by unlocking the potential to ingest, discover, share, and distribute assets.

This session explores how different industries and organisations manage and design their metadata models to fit their business needs. The panel will discuss lessons learned, top tips, successes, and new developments in the field.

What others say

HS DAM events are really the one place to go for getting profound insights in status quo and trends in DAM industry. Very enlightening and inspiring!

Folke Wulf
Richemont Intl. SA

Great event - Provided the opportunity to learn from customer journeys from a variety of organisations from different market segments. We came away with lots of great questions for ourselves which will be useful during our implementation.

D. Khangura
Compass Group

HS DAM events provide me with the opportunity to broaden my horizons and think beyond to an "Omnichannel" DAM world that connects all the dots; video, image, text and more.

Sandra Keating
London Business School