You have the choice of two sessions:
Session 2: Making Search Better with Keywords
In today’s data-driven world, access to relevant content is essential. Whether you are locating the correct logo for a company presentation, sourcing creative imagery for an arts’ event or looking for car insurance online, Keywords connect us with content.
But how do Keywords work and what Keywords should we use? What happens behind the scenes when a search query is entered into the search box?
In this session, Clemency Wright, Director, Clemency Wright Consulting, will introduce the principles of Keywording and explain how to apply these to ensure relevant, accurate and consistent search results. Clemency will lead a live Keywording Session where there’ll be an opportunity to have a go at Keywording yourself and ask questions, working through a selection of conceptual images to consolidate your learning and challenge your visual vocabulary!
Keywording is an evolving process. No matter what stage you are at in your Keywording journey, whether your Keywords just need a boost or your entire asset library is inaccessible, join Clemency for this fun and practical session to get the most out of search.
