The decision to implement a DAM system is the right step, in the right direction. It greatly increases operational and intellectual control of digital assets.
But DAM brings great responsibility for how the organization’s assets are managed - efficiently and effectively. How well it is done, every day, influences how fast an organization can grow.
In this insightful exploration by Jennifer Cook, AVP, Marketing, at Pacific Life, moderated by John Horodyski, Director, Insights & Analytics, Salt Flats, the real value of all the decisions that make DAM work the best it can be will be analyzed. The focus is on:
- Business goals and objectives
- People – who, doing what
- The fundamental importance of process
- Understanding that it’s not just the technology
Drawing on the strategic lessons learned at Pacific Life, the session will inform and inspire all those undertaking their own DAM journeys.
