The challenge:
Many organizations approve content in one system, but then must duplicate this content in another system or systems prior to use (i.e.: CMS, Marketing Automation, SFE (sales force effectiveness).
This complexity is increased when separate content components are created in DAM for use as composite Modular Content materials for customers and health care professionals.
Exploring solutions:
This presentation by Kerry Gilzane, Digital Engagement Lead, Eurisa, Abbott Laboratories considers some of these issues and potential solutions – all within the context of DAM.
