Over the past 6+ years, Johnson & Johnson Consumer Health has been on a journey to centralize access to creative marketing assets and enable creative stretch for 200+ brands around the globe. Through the deployment and adoption of a Global DAM solution, Johnson & Johnson Technology has been able to deliver over 10X ROI annually for the business, fueled by content re-use and increased productivity.
Join this session to hear more about how J&J has evolved its Marketing Technology ecosystem to create an integrated Global DAM platform, how they measure adoption and ROI, and their vision to put DAM at the center of a future end-to-end content supply chain.
