Alex has over 10 years of DAM experience with media companies such as Conde Nast and Hachette Book Group and has recently started a new role as the digital asset manager at LCPA. Digital assets relating to events, history, and performances at LCPA, from both archival and contemporary sources make up the rich content of the DAM. Starting in the traditional archive world and working in the corporate world, and moving into the cultural sphere, has informed her roles of digital archivist and DAM administrator.
Over the course of Alexandra’s career, she’s worked on creating taxonomies for photo archives to large-scale digitization conversion projects to metadata creation and mapping, to several DAM implementation and migration projects. Being responsible for evaluating current workflows, vendor selection, metadata governance, and user training keeps her engaged with both the front- and back-end of DAM systems.