DAM Industry Week 2023

For all professionals in Media & Entertainment, CPG & Retail and Healthcare

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What do DAM Content Users Really Need from their DAM – How to Increase User Adoption and Improve the Users’ Experience

April 27, 1:20 PM EDT

Moderated by Stephanie Taubin, Senior Client Partner at ICP, this panel will debate how to improve better user experience and what tools can help drive DAM success. We’ll discuss:

Getting the most out of your DAM – what do you need the DAM to do and how are you using the DAM:

  • For archiving files
  • For file sharing assets for reuse
  • For legacy pieces

The challenges for most organizations are wide-use adoption and why is this? The panel will discuss:

  • Tips to help increase user adoption
  • Improving searchability, findability and optimizing metadata fields
  • Whether you are merging business units with different needs
  • Could ingraining the DAM’s workflow into the creative workflow help
  • Effective onboarding and training new DAM users
  • Governance around how the DAM should be leveraged
  • Defining DAM success

 

 

Moderator

Stephanie Taubin

ICP

Panel

Bernie Phillips

Aetna

Zach Weicht

Arthrex

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Historical Society of Long Beach

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Memorial Sloan Kettering Cancer Center