DAM Industry Week 2023

For all professionals in Media & Entertainment, CPG & Retail and Healthcare

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How is the Health of your Digital Asset Supply Chain?

April 26, 11:10 AM EDT

Digital Asset Management is the center of the digital asset lifecycle. As DAM has grown exponentially, so has the value and usage of digital assets and their metadata.

With DAM fast becoming the integration point for digital assets to flow through, how can you measure whether the Digital Asset Supply Chain is stable, and what’s the role DAM plays in this regard?

Digital Asset Supply Chain is made up of 4 parts:

  • The set of processes involved in the creation of digital assets and their metadata
  • The integration of Digital Asset Management with other software systems
  • The optimization and distribution of digital assets to downstream channels
  • The governance and administration of the digital asset lifecycle

In this session, Jen Sunday, IT Application Owner at W.L. Gore & Associates will share the 7 steps on how to do the health check of your Digital Asset Supply Chain, and ways to Reduce, Reuse, Recycle – The DAM way!

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Jen Malone
Historical Society of Long Beach

I always learn so much at HS DAM events! Just like DAM is a process not a project, so is keeping current with the trends, updates, and vendors. HS makes me feel like I am plugged in.

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BVK

HS DAM events provide the opportunity to learn what works and doesn't, what I should be focusing on in the future, and introduce areas I may have not thought to consider in how we're currently using our DAM and where we should be going.

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Memorial Sloan Kettering Cancer Center