This session will show what the DAM manager’s role can do to measure success through improved workflow efficiencies, reduce redundancies, and to bolster brand consistency achieved across all offices, examining:
- Addressing Global Challenges:
- The role of a Digital Asset Manager in managing diverse digital assets.
- The DAM manager’s role in overseeing merged integrations across 24 offices worldwide.
- Gatekeeping for Consistency, Collaboration and Efficiency:
- The impact of the gatekeeper’s role for all incoming files, ensuring their seamless integration into the DAM system.
- Maintaining the DAM system as the singular source of truth for over 1,000 global users.
- How the gatekeeper serves as a facilitator for effective collaboration among dispersed teams.
- How leveraging the DAM empowers users with a unified resource hub.
- Strategic Evolution and Ownership:
- What it means to take ownership of the DAM system.
- Why and how to continually introduce enhancements.
- Why the DAM must evolve to meet the dynamic needs of the design industry.
