Hear how Maple Leaf Sports & Entertainment has focused on growing their DAM, from strategic planning to migrating almost 1 million assets to a new system, all while working in a dynamic, non-stop environment. Although creating a DAM is the first step, it is important to take stock of the everchanging landscape of DAM as a whole, and how it fits with your evolving business needs.
This session will cover the history of DAM at MLSE, examine the strategic thinking behind the growth plan for DAM, and connect the dots between big picture planning, leadership, ROI and end users.
