Metadata matters, and without it, your DAM has nothing. Metadata is the foundation for your content and gives structure and meaning to all your digital assets.
The path to good DAM design begins with the realization that digital assets need to be identified, organized, and made available for discovery; that’s the power of metadata. But how it’s done must change with societal, cultural, and business norms in a respectful and inclusive manner. Otherwise it won’t be relevant in your business or for your customers.
Moderated by John Horodyski, Executive Director at Salt Flats, this panel will focus on the critical issues in metadata management for your DAM and business, including:
- How to get started with metadata.
- Best practices, and how to work with metadata and apply DEIA to deliver the three big As:
- Accuracy
- Accountability (for meeting the goals of diversity, equity, and inclusion)
- Accessibility
