Discover the secrets behind Illumination Entertainment's (creators of the Minions) successful management of its products and complex relationships, ensuring a harmonious balance between Animation Production and Marketing.
We’ll hear from Beverly Moyer, Director of DAM and Archives at Illumination Entertainment who will unlock practical insights, including:
- How users instantly saw a system that was personalized for Illumination.
- Leveraging complex relationships to deliver targeted search results in a swift 1-2 clicks.
- Ensuring product security while maintaining proper user access.
- Extending the utility of their DAM to include physical products (e.g.: original artwork, plush toys, cups, and more).
How does your organization define its products? A session on unlocking the full potential of how asset relationships can enhance user experience of your products.
