Metadata is the lifeblood of DAM, both in terms of creating a good user experience and fulfilling enterprise content management needs. The choices you make around metadata structure and vocabularies can sink or swim your DAM project, either making assets findable and flow easily through the marketing ecosystem, or making ingestion painful and integration a mess. In this session, Stephanie brings to bear her experience on 10 different DAM projects across various platforms and industries to give you her top lessons learned in what makes an elegant DAM metadata schema.
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The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing. I could have used three of me to cover all the sessions I was interested in attending!