DAM New York 2019

The Art and Practice of Managing Digital Media

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Top 10 Do’s and Don’ts in DAM Metadata

May 3, 12:10PM

Metadata is the lifeblood of DAM, both in terms of creating a good user experience and fulfilling enterprise content management needs. The choices you make around metadata structure and vocabularies can sink or swim your DAM project, either making assets findable and flow easily through the marketing ecosystem, or making ingestion painful and integration a mess. In this session, Stephanie brings to bear her experience on 10 different DAM projects across various platforms and industries to give you her top lessons learned in what makes an elegant DAM metadata schema.

What others say

“This is the highlight of the year where you can surface from the daily struggles and get a glimpse of the big DAM picture, and beyond. Great source of inspiration & motivation!”

Folke Wulf
Richemont International

“Henry Stewart DAM events are an outstanding way to gain first-hand knowledge, network with others, and reinvigorate your own business.”

Nancy Burley
Estée Lauder Companies

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.