Karolina Boremalm has set up and is leading the Digital Experience design operations team at IKEA Retail, Ingka Group. The team consisting of 32 exceptionally talented individuals is working across Design Operations, Research Operations and Skapa, IKEA Digital Design system. The team motto is 'We listen, We diagnose, and We do' and with this, at its heart, they relentlessly work to support and enable the elevation of the design practice to the highest possible HCD standards across all touch points within the IKEA world.

With 20+ years of experience - across a variety of international companies within IT, fintech and retail - Karolina is a true believer that anything can be achieved as long as you are engaged, inspired and willing to learn from your mistakes.