Creative Operations Summit London 2025

First Sessions Announced

We are busy developing an exciting agenda for Creative Operations Summit London 2025 so keep your eyes peeled for details. Register your interest here to be the first to hear about new sessions and speakers!

If you are interested in speaking at Creative Operations Summit London 2025, please contact Victoria Rose at VictoriaR@henrystewart.co.uk.

In the meantime, check out the first 3 sessions confirmed:

The Real Deal: A Practical Roadmap to Harnessing AI In-House

In an era defined by rapid technological advancements, it's imperative for organizations to adapt and harness the power of Artificial Intelligence (AI) to drive innovation and efficiency.

We’ll delve into the intricacies of integrating AI into creative workflows, exploring how it can streamline processes, enhance outcomes, and unlock new realms of creativity.

Setting the Stage for AI: Understanding the foundational elements necessary to successfully adopt AI in-house, including cultural readiness and technology infrastructure.
Step-by-Step Guide: A practical roadmap detailing the steps from initial assessment and tool selection to full-scale implementation and ongoing evaluation.
Real-World Examples: Highlighting successful in-house AI projects, use cases, and tangible benefits.
Navigating the Pitfalls: Identifying and avoiding common pitfalls, including underestimating the need for change management and over-reliance on technology without strategy.
Building an AI-Ready Team: Training and empowering your team to leverage AI tools, fostering a culture of innovation and continuous learning.

One thing becomes abundantly clear: AI is not in the future, but the present, shaping the way we conceive, produce, and deliver creative content. By understanding the foundational elements necessary for successful AI adoption, following a practical roadmap, learning from real-world examples, and proactively addressing common pitfalls, organizations can truly harness the transformative potential of AI.

Dax will navigate the ever-evolving landscape of creative operations exploring how to empower our teams, foster a culture of innovation, and embrace AI as a catalyst for creativity and success.

Dax Alexander, Global Managing Director, Oliver

The Power of Provocations and Breaking Siloes

For nearly 30 years, AKQA has championed the importance of brand experiences for industry giants, including Nike, Porsche, and Richmond Group.

Chris Marsh, Experience Design Director at AKQA Berlin, highlights the impressive impact of unifying teams around a single core thought. A thought that permeates throughout everything a brand should look, say, do, and feel.

Practical advice on how to achieve the same success as ‘The Thought’ has already delivered – many times…

Compelling stories and actionable tips on creating a safe environment that fosters a culture of failing fast, breaking down silos, and leveraging provocations to deliver extraordinary outcomes for clients.

Often, the most powerful work doesn’t begin with a brief but with a single, provocative question that sparks creativity and engagement...

Key issues include:

• Navigating the challenges of being a multi-studio team—messy Miros are a secret weapon!
• Holding up the mirror: candidly telling clients what their customers really think
• Using social listening to stay connected and inspired
• Identifying a core idea and pushing its boundaries
• Provoking, stimulating, and provoking some more

“I Don’t Like it!” - Subjectivity vs. Creative Operations

Does your business or brand need to scale ever-increasing amounts of content to engage its consumers? Does it struggle to find the balance between quality, cost and time as it produces creative work? Then it has at some stage likely run into the age-old problem of Subjectivity!

In this session, Nick Goodchild, currently Vice President of Global Transformation for Tommy Hilfiger, unpacks some of his career experiences where Subjectivity has raised its haughty head and put even the most robust of content production and creative operation processes on its knees!

Join the session to learn:

• What Subjectivity is and examples of how it can impact your ‘Always-On’ content
• 3 x specific approaches to help mitigate the impact of Subjectivity
• How AI can help baseline creative opinion and contain the debate

Nick Goodchild, VP of Global Transformation, Tommy Hilfiger