Digital asset management (DAM) technology has given AMOT (Army Museums Ogilby Trust) the opportunity to reach a new audience by digitizing a collection of 2.4 million assets from the first world war, which has never been seen before. Not only does the GLAM (galleries, libraries, archives and museums) industry need to be agile in the way they harness technology to future-proof iconic artifacts of history, but this year has shown that museums need to offer virtual access to collections to reach new and existing audiences.
This session covers:
- How to implement an effective DAM solution to reach new audiences and providing an opportunity for diverse content to be utilized for educational purposes
- Understanding the challenges of a DAM project and the importance of adaptation with organizations
- Why it is important for the GLAM industry to be taking these steps to protect the past
