It's about time we stopped asking the unanswerable question: “What is the BEST digital asset management system?"
Despite all the vendor marketing hype and so-called "objective" white paper publications, there is no one "best" system: there's one that's right for YOU, your business needs, your technical requirements, your integration points, and your budget. And even then, no system or vendor is perfect. You need to know the risks going in and have a plan to mitigate them.
If you're new to DAM, you need to make sure you consider the many aspects of the market carefully. If you're not so new to DAM, the system and vendor that was right for you four years ago may not be the right one now - perhaps you have moved on, but your vendor hasn't kept up. This session will feature an independent, objective, and rapid-fire intensive examination of the Digital Asset Management marketplace, with a high-level view of what DAM vendors have to offer you.
